“Why would anyone follow their dentist on Facebook?”
For dental and orthodontic practices approaching social media marketing for the first time, this is a question they often ask us. On the surface, teeth and oral hygiene might not seem like what people want to read about on social media. But the best strategies for creating engaging dental Facebook posts apply here just as much as anywhere else: make it relevant, personal, useful and fun!
As part of your dental marketing strategy, social media allows you to grow your practice by attracting new patients and retaining the ones you have. When you provide content that makes your practice worth following, you introduce your team and culture to more prospective patients, and you build relationships with current patients, helping you boost retention.
Here are 3 fun dental Facebook posts ideas you can try this week:
1. Show Off a New Piece of Practice Equipment
Most people who visit your dental practice have no idea what all the different machines and tools in the office are for. Create an interesting and educational dental Facebook post by briefly explaining how a piece of dental technology helps you better serve patients!
The purpose of online marketing is to connect you with your patients. Show that your practice is an industry leader by showing that you have the best technology and equipment to treat your patients. Here’s a great example from Accent Dental Group:
2. Post a Dental Team Photo
One of the greatest strengths social media offers as part of your dental marketing is its ability to build a sense of community. Focus on the needs, interests, and personalities of your patients and team members. By doing so, you create connections not as a business and its customers, but as friends.
Our client practices consistently report that one of the best ways to kickstart your dental practices’ social media engagement is by sharing photos of team members. When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive.
Dental social media marketing is showing some serious promise for dental practices. Because of the ability to give prospective patients a look into your office before they come in, you are able to build trust and connect with patients before even meeting them.
Gather your team together and snap a quick photo, post the photo to your dental practice’s Facebook page and tag your team members. We love how the team at Main Street Dental did it:
3. Create a Two-Minute Tour Video
According to a study by Colgate, as many as 30 to 40 million people in the USA alone avoid the dentist because of fear and anxiety. Show potential patients that your practice is welcoming and comfortable by taking them on a quick virtual tour.
One of the best tools you have for your dental Facebook posts is Facebook Live on the Facebook smartphone app. With our social media app, you can easily create a live broadcast that will be automatically posted to your page as a video afterward! This one from Kari Mann Dental Studio is a great example:
Involve your whole team, especially those who think they’re “too old for this.” Don’t be afraid to let your dental marketing show your lighthearted side. Our star clients strike a balance between fun and professional posts that showcases their team culture, builds unity, and invites potential patients to become a part of their practice family.
If you’re having fun creating and sharing posts, you can bet your fans are also having fun following and interacting with you on social media! The growth difference between practices enthusiastically participating in social media together and those who aren’t is like night and day.
Your dental social media efforts should focus on providing value to patients. You could do this by teaching them something new about hygiene, advising them of oral health dangers, or just simply making them smile! By getting creative with your team and considering patients’ needs, you can turn even the simplest dental Facebook post — like a reminder to brush and floss — into a showcase of your team and practice culture.
Being active on Facebook is one of the best ways to keep in touch and strengthen relationships with patients after they’ve walked out of your door.
Tired of searching endlessly for something interesting to put on Facebook? Dental practice marketing is changing which is why my My Social Practice created a dental social media solution unlike anything else in the industry. We make it easy to create a consistent feed of varied and shareable content that will make fans want to interact with you as well as beautifully designed dental websites and SEO. Bundle your social media content and get a new website with a modern website design. You’ll even get new blog posts posted to your website every week and you’re very own social media consultant to help you every step of the way. Request a demo of My Social Practices’ Dental Social Media Solution.
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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.