From supporting local causes to national days of awareness, your Facebook page is the perfect place to share your support. You can collect donations, show your team support, or encourage others to learn more about the charity.

Cause-related marketing is one of the beset ways to promote your pediatric practice to your local community. If you’re not sure which way to turn to find a great charity partner take a look at our list of the best dental charity organizations.

Some of our favorites are Give Kids a Smile and Smiles For Life.

A current and regularly updated blog is part of good marketing for pediatric dentists. Your social channels are a chance to share important information and get your audience to visit your practice’s website.

If you don’t have a blog on your website don’t stress. They are super simple to add. Call your website design company and ask them to add one. If they are unable to, give us a call if you’d like to add a blog to your site. We’d love to help out.

Did you know that there are TWO National Tooth Fairy days? She’s pretty important in this line of work. You can celebrate with your social media audiences in February and August, and share Tooth Fairy hijinx throughout the year.

We recently kicked off a Dental AI Art Instagram account and we’ve created some pretty cool Tooth Fairy images that you are free to use. Come follow us on Instagram.

Kids love a random fact! Their ability to retain information about animals, dinosaurs, and science is unmatched. So give their parents something to share next time they are driving to school or sitting down to dinner. 

Maybe next time the kids are in for their appointment, they’ll be sharing facts with you! You could theme these posts to match animals in your office, center it around local wildlife, or delve into exotic animal teeth. 

This is an easy way to recognize your staff and connect with your community. You can celebrate new hires, work anniversaries, birthdays, or other special occasions. Keep an updated calendar so you can track what important dates are coming up.

The human connections between your pediatric dental team members and your patients are what keep your practice healthy and thriving. They also happen to make the best social content. Take a moment to share a pic of a team member and have all your followers join in on celebrating him or her. You might even share some fun facts or challenge your followers to guess some personal trivia to make it interesting.

Use the life events social sign pack to capture great team moments.

Get everyone involved with a giveaway! Whether you’re teaming up with a local business, raffling off electric toothbrushes, or giving away free teeth whitening, there are always new and exciting ways to engage with your community. Here are a few ideas on how people can enter a pediatric dental giveaway:

• Leave a review
• Like your practice’s page
• Tag your practice on social media after a patient visit
• Refer a new patient
• Complete a tooth brushing chart
• Holiday-themed coloring contest

Doing frequent, small prize giveaways is an excellent way to show patient appreciation and keep people coming back to your page! Even the chance to win a $10 gift card is enough for fans to Like, comment, and share with friends — which helps new patients find you. Giveaways are also a great way to create dental marketing video content.

Make your giveaway more successful by sharing it on all your platforms. Get started here for help with Instagram marketing for pediatric dentists.

Sometimes the best posts are short, sweet, and to the point. There are plenty of dental tips and recommendations that you can create a post around, even if it’s just a reminder to think about the last time you flossed your kids’ teeth.

Remember that consistency is the key with social media posts on Facebook. Sometimes it’s better to have something rather than nothing.

Highlighting positive reviews is a quick and easy way to create fun Facebook posts. You can pull reviews from Facebook and/or Google, keeping in mind that you need to know the ins and outs of social media HIPAA compliance.

Getting positive Google reviews is one of the best things you can do to grow your pediatric practice’s online reputation and visibility. It’s especially important for your local SEO, an area of pediatric digital marketing which will provide some of the best ROI for your location-based business. While most dentists are familiar with the harm bad reviews can do, they don’t fully understand the importance of positive reviews in creating a healthy online presence. 

Even the best dentists may get hit with negative reviews, so make sure you know what not to do when you respond to Facebook reviews. Build a consistent flow of favorable patient reviews by downloading this Free Google review marketing kit.

If your little patients love animal facts, they will get a kick out of a dental pun or joke. There are hundreds of jokes out there you can use to inspire more smiles from your patients and their parents.

The cheesier the joke the better. You’ll spread a little extra joy and at the very least get some silly sympathy laughs. 

• What’s a dentist’s favorite dinosaur? A Floss-iraptor!
• Why did the snowman go to the dentist? He had frostbite!
• Why did the king go to the dentist? To get his teeth crowned!

There are some lesser-known holidays out there that are worth sharing with your followers. They could all be dental-related like Children’s Dental Health Month, Dentist Day, Dental Smiles Month, or Tooth Fairy Day, or share silly holidays that your team loves to celebrate: Pancake Day, Pet a Dog Day, and Left Handed Writers Day.

All are excellent opportunities to educate and engage with your Facebook followers. To stay on top of all the crazy holidays out there, you’ll want to follow our Facebook page. We often post great content that you can reshare to your Facebook page. 

With the proper permissions, sharing candid moments from parents and patients is a fun way to connect with your followers. It is very important that you stay HIPAA compliant when sharing photos. Make sure that you are following the proper procedures, even when the photo was willingly submitted to you. But don’t let HIPAA compliance fears steer you away from this cute opportunity to share your patients’ happy, silly smiles.

Using props in the office is a great way to break the ice with the little ones. Having a set of social signs can help out to encourage kids to snap photos.

We know you’ve got a cute practice so share it! Snap a picture of your waiting room, front desk, or exam room to show current and prospective patients what to expect during their visit. This is the perfect space to share any new updates or locations. And while a picture of the practice is good, pictures with people are even better.

A photo is great but a quick video is even better. Take a walk through your practice as if you were a patient being introduced by one of your team members. Video is a great way to introduce your practice to your community and video is also favored in all of the social media algorithms.

Some of your tiniest patients are lovingly attached to pacifiers (as are their parents!) It can be an intimidating thing to break the habit. While avoiding scare tactics, you can provide support and research that encourages parents to start making changes. In the end, their children will be healthier and off to a great start for their oral health.

If you struggle to know what to write for your posts or patient-submitted photos, learn how to write great social media captions here. We also have created our list of the top 101 Dental Social Media Captions that you can use to spark some creativity. 

It could be Halloween, the Super Bowl, Star Wars Day, or just a Wednesday (when we wear pink), but appreciating your team’s willingness to dress up and have fun is a must-share on Facebook. Have your followers vote for their favorite costume or share their costumes in the comments. There are so many ways to have fun with this one.

Dressing up for a holiday is also a great way to encourage team spirit. We know how difficult running a practice c an be. So any chance that you can work a little fun into a day can be really helpful. 

One of the best engagement strategies is to simply ask a question. You can ask your followers to share something silly or fun, just keep it simple. The faster and easier they can answer, the more likely they will be to participate or post an opinion.

Ask your followers to weigh in on pressing issues such as: does pineapple belong on pizza? Should you brush or floss first? You can keep things dental-focused or choose lighthearted topics.

Every time someone chimes in on your post it sends a signal to Facebook that your content is being received well. This helps the content to be spread to more people in your community.

Parents lead busy lives, so use your Facebook page to share helpful reminders about daily dental habits. These types of reminders can be an opportunity to also sell your services. For all the fun you can have on social media, don’t forget to occasionally dedicate a post to self-promotion.

Ask your followers to weigh in on pressing issues such as: does pineapple belong on pizza? Should you brush or floss first? You can keep things dental-focused or choose lighthearted topics.

Facebook’s messaging platform is also a great place to stay in contact with your current and potential patients. As you post and build your followers your community will naturally start direct messaging your through Facebook. Make sure that you have someone on your team that is in charge of responding to Facebook messages.

Whether it’s captured by you and your team or a parent, sharing photos of dentistry in action is a simple way to show happy patients alongside your staff. As always, ensure you get proper approval before sharing any patient photos.

Behind the scenes photos and videos are a great way to ease someone’s concerns or fears of dentistry. Candid type photos are great.

Create a No-Cavities Club or just spotlight your favorite patient superstars with their very own Facebook posts.

Many pediatric dentists have an ‘Social Media Wall’ in there office. Basically it’s a backdrop that is used for snapping photos. If you put one up you probably won’t even have to ask your patients to snap a photo, they’ll likely just do it themselves.

It’s always fun to catch your dentist outside their dental office. Share a photo of yourself celebrating a holiday, on vacation, or enjoying one of your favorite hobbies. This helps build trust and connection with your patients.

For some pediatric dentists this can be uncomfortable because they like to keep their work life and personal life separate. That’s okay. You can always lean on your team members that are willing to share their personal stories. It doesn’t always have to be the dentist that in every single photo.

Next time you are out in the community, be sure to snap a few photos. Connecting with local elementary schools is an especially great way to spread positivity about oral health and going to the dentist.

Community connection could possibly be one of the best ways to use social media and reach a wider audience. By showing how much you love your community you create a bond and trust with your audience. It’s okay to talk about the humanitarian or educational events that you participate in. And you shouldn’t feel guilty by sharing those on your Facebook page.

A fun and easy way to engage with followers is to share videos. Check out these fantastic videos from Dentistry for Children of Meridian and Madison Pediatric Dental & Orthodontics

Video is simply the most consumed type of content on the internet. It’s one of the reasons that TikTok for pediatric dentists has completely blown up over the last few years.

The more video you shoot the better. Take opportunities each week to shoot a quick video. Finding themes like “throw back Thursday” are a great way to stay consistent.

Old wives’ tales and even modern trends can spread misinformation about dental hygiene. Take a minute to “bust a myth” on your Facebook page.

There was a show on television called “MythBusters” and it played for several years. Myths are a great way to engage someone with interesting and high quality content. The more interesting the more likely they’ll engage and when they engage the content spreads.

You’ll have fun with your team and patients by creating great photo ops with these dental social signs. They are designed to naturally inspire silly opportunities to snap a photo for your social media. You can even celebrate life events with this social media sign pack.

You’ll definitely want to follow our blog because we often create social media signs that are holiday specific and time sensitive. These are usually digital downloads to help you out.

Sometimes someone else says it best. If you or your staff come across helpful articles or inspiring stories, drop those links into your next Facebook post. You can still keep the post personalized and on-brand by creating a corresponding graphic that draws attention to the main topic.

Don’t allow your content to become overwhelmed with sharing posts from other companies. You should keep it to a minimum of around 10% of what you post. You always want most of your content to be created by you and your team.

Does your practice have stickers, t-shirts, hats, or other swag? Make sure to snap a photo of these fun promotional items that patients can earn during their next appointment. This also encourages patients to take their own photos sporting their dental office goodies.

What makes you different than any other practice out there? Whatever this is post it to your Facebook page.

One of the biggest challenges of pediatric dentist marketing online is ensuring that your posts are seen by people who are geographically close enough to use your services. One way to appeal to potential new patients in your community is by working with other local businesses. Look for businesses that cater to the same type of clientele that you want to attract to your pediatric office. Follow your favorite restaurant, local artists, and the business next door. Share their posts when it makes sense to do so and give them a shout out for a job well done.

As a good neighbor, they’ll probably do the same. You can even team up to do a giveaway, offering gift certificates for local services during your promotions in the office.

Looking for more great ideas for your pediatric dentist Facebook post ideas? Follow us for a never-ending stream of creativity, or reach out to our team to schedule a consultation and learn how we can help you thrive online.