Bundle Dental Marketing Services And Increase New Patients
What Does It Mean To Bundle Dental Marketing Services?
Bundling dental marketing services is a strategic tactic that involves offering multiple complimentary services in a package at a discounted single price.
What Are The Advantages Of Bundling Dental Marketing Services?
Some of the most obvious bundling benefits are:
- Decreases the redundancy of marketing tasks
- Increases profits, ROI, and scheduled appointment volume
- Streamlines communication between client and marketing company
- Improves the opportunity to reach new patients
- Leveraging of information between campaign to increase effectiveness
Bundling Streamlines Marketing Processes
Bundling not only provides benefits to the dental practice, it helps the dental marketing agency as well. When a marketing agency can drop their production costs to run campaigns, those dollars can be passed onto the end user, the dental practice. This helps the dental marketing agency fight the tough battle with marketing competitors. For this reason marketing agencies are encouraged to bundle and drop marketing costs.
Let’s bring this close to home with an article on the ADA’s website which discusses the benefits of bundling and downcoding. Bundling and downcoding dental services is a systematic combining of dental procedures by third-party payers that result in a patient financial benefit. What the ADA is explaining is very similar to dental marketing bundles and the cost savings associated with it.
Which Digital Dental Marketing Services Are Best For Bundling?
Digital marketing services have quite a bit of overlap, which makes them a prime candidate for bundling. These would be services like:
An Example Of Savings With Bundles
An example of this would be a dental practice who uses Dental Marketing Company A to manage their website and a second company Dental Marketing Company B for their SEO. Website development and dental SEO work hand in hand. When both services are managed by one company, tasks are accomplished simultaneously. When the services are not managed by the same company, redundancy seeps in and costs go up.
How Much Does A Digital Marketing Bundle Cost?
The more dental marketing services bundled together, the greater the discount. It’s typical for a dental practice who is running a full digital marketing plan involving most of the service mentioned above to save between 25%-50% on all costs.
Real Life Example Of Savings With Dental Marketing Bundles
I recently spoke with the owner of a dental marketing agency that specializes in dental SEO. I know the company well and they do fantastic work. The least expensive SEO campaign they offer starts at $850 a month. I know what this company does in their SEO service and it’s comparable to a SEO service that we offer, but they’re unable to offer a bundle discount; whereas we can provide the same SEO service and offer a $350 bundled discount. That’s a 42% discount on dental SEO.
Which Marketing Bundle Should You Choose?
There are four phases to dental marketing and each phase has a specific benefit in helping a potential patient move along the journey towards becoming a lifetime patient. Depending on where your marketing is currently and what your practice goals are, you’ll want to create a custom marketing bundle that supports the four phases.
The four phases of dental marketing are:
Let’s talk about each of these phases and how dental marketing services and bundle relate.
Using Dental Marketing To ‘Attract’ New Patients
Attraction relates to building authority for your dental practice in your local community, which in turn will draw in more new patients. You’ll want to focus on dental marketing services that support attraction if you simple are not well known. Dental practices and dentists that are new to an area should focus on attraction.
You build attraction through dental SEO, dental social media management, blogging, press releases, articles, and dental video content. All of these dental marketing ideas will help to create awareness and buzz about your practice.
Using Dental Marketing To ‘Engage’ With Patients
When you improve your engagement you position your dental practice as essential in your community. You become a trusted source for oral health information.
Engagement can be achieved with using communication platforms available to small business. Patients want to communicate quickly and with a little effort as possible. Your job as a dental practice owner is to provide them with flexible communication opportunities. Some of the ways that your practice can do this are:
- Use social media direct messaging.
- Turn your dental practice phone number into a text-able number.
- Add web chat or live chat to your website.
- Hire an after hours phone answering service.
- Offer virtual consultations
- Turn on your Google My Business messaging function.
Using Dental Marketing To ‘Convert’ Patients
Conversion is most achieved with improving your social proof. Never heard of social proof, or not sure what it has to do with dental marketing?
Social proof is a psychological phenomenon that encourages someone to act in the same way that others are acting. The phenomenon is so strong that many people will act against their own moral code in order to conform to the group.
When it comes to dental marketing the principle comes into effect with how a dental practice is perceived by a community. If the perception is positive then the practice benefits from a positive social proof, and vice versa
An example of social proof is a dental practices online review profile. To improve a dental practice’s social proof a dentist would learn how to get more Google reviews to improve their online review profile.
If I were a dentist and could do one thing to increase conversions I would get more Google reviews than any other practice in my area. I’ve been watching this for years. I’ve literally followed hundreds of practices and I can tell you that if you have more reviews than the next doctor, you’re going to get more phone calls. It just is.
Don’t take my word for it, check out what the most Google reviewed dental practices says about Google review aggregation. Here is an interview that I did with a practice that got so many Google reviews that they made a ‘Review Wall’ in their practice.
Using Social Media To ‘Convert’ Patients
Social media is another way to improve conversions through better social proof.
When a patient is investigating practices in their area one thing that almost all of them do is check out the practices social media accounts. Imagine if you were this patient and you found the TikTok account of an Orthodontic practice and it had a dozen videos and 75 followers. And then you looked this Orthodontic practice on TikTok.
Did you look at that TikTok account?
A dental practice with a half million followers carries some serious social proof weight.
Using Dental Marketing To ‘Inspire’ Patients
Some of your patients will become brand ambassadors. These are patients who advertise for you without asking them. They are absolutely your best patients. They inspire others to choose your practice over the competition.
You inspire by leveraging dental influencers. These are patients that have large social media followings in your local area. You probably have dental influencers in your patient database already. All you have to do is look for them.
Guess What? We Offer Huge Discounts On Digital Dental Marketing Bundles
My Social Practice understands that although there is a recipe for online success, every dental practice has different needs and strengths. That’s why My Social Practice customizes your dental marketing package. Your marketing bundle will include all the essential tools and still be customized to fit your practice’s specific needs.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping practices grow through SEO for dentists. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of dental SEO or our dental website service, please give us a call.