Viral TikTok Ideas You’ll Want To Post Today!
If you’re not familiar with the social media platform TikTok, it’s time to bring you up to speed.
TikTok seemed to come out of nowhere in 2020. At the beginning of the pandemic, TikTok was downloaded 315 million times outpacing all other social media app downloads and putting a scare into Instagram.
TikTok isn’t just dance videos. It’s being used as a social media marketing tool by many small businesses. Forward-thinking dental practices use TikTok to create engaging content and connect with their local community.
The following article gives examples of viral TikTok ideas that you and your team should put on the schedule to shoot and post. To get more viral ideas make sure to follow these dentist TikTok accounts.
And… one more thing. Make sure that you get HIPAA consent from all patients and their guardians. If you don’t have one use the downloadable HIPAA consent form here.
1. Crazy Things Patients Say Coming Out of Sedation
If you’re old like me, you’ll remember the original television show Candid Camera, which was a program that caught unsuspecting persons in awkward situations acting like themselves. After a joke was played, the unsuspecting participant would be let in on the secret by someone telling them, ‘Smile… you’re on candid camera’.
Candid camera moments are kind of difficult when everyone in the world has a camera in their pocket, which is why coming out of sedation is such a fun video. The patients aren’t clear enough to know what is happening and say the most interesting things.
After sedation TikToks get some of the highest views of all TikToks. Notice the number of views that these TikToks get. After-sedation videos often go viral.
Pro Tip: Ensure you get approval from the guardian or the patient to shoot the video and post it on your TikTok channel. You can download our complimentary HIPAA photo-sharing authorization form beforehand from the patients and their
2. Dance Trends and Challenges
In 2018, Lil Nas X’s country rap hit Old Town Road. The song created a dance routine that went viral on TikTok. The song ended up selling 10 million copies. Since then, dance challenges have become popular on TikTok. Every so often, a dance routine becomes a viral hit, with creators making their versions of the original.
Pro Tip: To find trending dance challenges go to the trending page in your TikTok app and see what is being posted. You can also search for trending hashtags.
3. Before-and-After Treatment
Almost every dental practice has a before and after page on its website. The images on those pages are 50/50. The before-treatment image is on the left, and the after-treatment image is on the right. TikTok has reinvented the before-and-after and made it much more interesting.
Pro Tip: With the quick editing capabilities that TikTok offers, every dental practice should consider updating their before and after pages with short TikTok videos like these.
TikTok allows you to download videos easily and also provides embed codes. All the videos on this page were downloaded with a simple right click. It’s never been easier using social media content to update and keep your dental website fresh, authentic, and engaging.
4. Using the TikTok Voice Changer
You and the team can develop some super fun and creative TikTok ideas with the voice changer. Once you record a video, you’re taken to the editing page. Select the audio editing tab on the editing page, and then you’ll be given options for changing your voice. The voice changer type that these practices are using is ‘trickster.’
Pro Tip: When you get to the audio changer voices, check out all the options. There are some fun ones in there, and they update often. I like the ‘deep’ and ‘philosopher’ voice change types.
5. A-Day-In-Practice-Life
Pro Tip: A day-in-the-life video is an excellent piece of content we call ‘Evergreen’ in marketing. Evergreen content is something that has a long shelf life. They’re easy to shoot and great for introducing your patients to behind-the-scenes in your practice.
It’s okay to get snarky, as the video highlights what it’s like to get ready for the dentist each day. That video is a bit sarcastic, but the doctor is obviously in on the joke.
When shooting a day-in-the-life video, let your personality run a bit wild. It’s okay to personalize it. Your patients want to hear about you and what you’re up to.
6. Patients on Nitrous
We love to laugh. It makes us feel good. It makes us feel happy.
There is an anthropological reason why laughter is contagious. Some research suggests that laughter helped to create the social glue to help build relationships before humans had language. Because of this psychological phenomenon, videos of patients laughing on nitrous often go viral.
Pro Tip: Make sure you get your patient’s signed photo-sharing consent form to shoot the video and use it in your marketing efforts.
7. Highlighting a Product or Service
What’s unique about TikTok product videos is that they help sell services but don’t feel like they’re selling services. Social media video content can connect in a way traditional advertising doesn’t.
Pro Tip: The TikTok video format provides a way to educate and show transformations. It’s selling without it feeling like selling.
8. ASMR Style Video
ASMR stands for ‘autonomous sensory meridian response,’ a tingling feeling that begins on your scalp or down the back of your neck. It’s a low-grade euphoria and can be triggered by auditory stimuli. When tagged correctly, ASMR videos can get picked up by the TikTok algorithm and receive many views.
Pro Tip: You can get a bit creative with ASMR videos. Some ASMR viral videos are ones you’d never think would go viral. You can get creative with all the interesting sounds in a dental practice.
9. Myth Buster
‘Can a penny dropped from the Empire State Building kill someone?’ or ‘If you eat a poppyseed muffin will you test positive for heroin?’ These are some of the myths busted by the popular TV show MythBusters. It was a great program that lasted for several years. The MythBusters concept translates easily to dentistry.
Pro Tip: You’ve probably got some myths you can bust, but here are a few to consider.
- If your teeth look fine and you don’t have any pain, you don’t need to see a dentist.
- You can use mouthwash instead of brushing.
- You can skip flossing if you use an electronic toothbrush.
- You should rinse out your mouth with water after brushing.
- Fruit juices and diet soda are okay to drink.
Good luck busting dental myths.
10. Answers to Common Questions
You probably get the same questions about specific treatments over and over again. Why not create a quick video answering those questions? With TikTok, you can make answering common questions fun and engaging.
Pro Tip: Answering common questions would be great content to embed on your website. If you get a lot of questions about a particular service adding a TikTok video to the service page on your website would be an engaging piece of content.
Many dental websites have an FAQ section. Why not embed your TikTok videos on the FAQ page?
11. Treatment Videos
You can give your local audience a behind-the-scenes look into what happens during a treatment. TikTok gives you the ability to make shortcuts and speed up clips. You can shoot an un-cut full video of treatment and, with the editing tools, speed up and cut it down to less than 60 seconds.
Pro Tip: Viral TikTok ideas like treatment videos are evergreen content. Evergreen content is content that you can use for long periods. Why not embed some of the videos you shoot for TikTok on your website? For example, suppose you have a service page for cosmetic dentistry. In that case, you could add TikTok videos to the page that give examples of cosmetic treatments.
12. Product Review
Pro Tip: Hundreds of product companies are trying to break into the dental industry. Suppose you set up a B2B (dentist to dentist) TikTok account. In that case, you can set yourself up as a valuable product reviewer and build your audience within the dental industry. A company that does a great job of doing this is Catapult Education. Their member dentists are compensated for reviewing products and promoting them within the industry.
Conclusion
TikTok is one of the most exciting dental marketing platforms. As soon as you understand how to use the platform, you’ll find creative ways to promote your practice.
If you’d like some additional ideas check out these dental marketing on TikTok ideas.
Give us a call if you’d like some help. We provide support, training, and management of social media accounts for dentists nationwide. We’d love to earn your business.
About the Author: Adrian Lefler is a dental social media marketing team member at My Social Practice. Adrian is passionate about helping practices implement dental TikTok marketing strategies. If you’d like to book Adrian or one of the executive team to speak at your event, please reach out on our dental marketing expert page.
