Social Signs Are An Effective Strategy For Dental Social Media Post Ideas
About 10 years ago, My Social Practice was the pioneer in bringing dental social media post ideas via “Social Signs” to the dental industry!
Our goal was to create a simple way for a dental practice to easily highlight their services, team, and culture on social media. The idea that we thought would best were, social signs. And, it worked!
It’s been several years now, and after the multitude of changes to social media, social signs are still as effective as they ever were. Plus, our clients love how easy it is to just grab a sign, snap a photo, then post!
Our team of dental marketing experts searched for the best dental social media post ideas with the hopes of insipring you and your team.
We rated the Social Sign posts by the following attributes:
#1. Upper Sandusky Dental
Why Upper Sandusky Dental Made The List
Upper Sandusky checked all of the boxes when it comes to effective social media posts for dental offices. This post idea accomplished two things simultaneously. First, it draws someone’s attention with the opportunity to win a small prize. Everyone likes to win something and this is a great strategy to incrase followers and participation. Secondly, it asks a personal question, which sends a message that the practice is focused on helping people, not just treating teeth.
#2. Expressions Dental Hygiene Clinic
Why Expressions Dental Hygiene Clinic Made The Top 10
This dental social media post from Expressions Dental Hygiene Clinic is a perfect example of informative and engaging oral health content. Not only does it provide important information about the risks of oral health, but it also conveys a message about how much this practice cares for their patients.
Dentist social media ideas like this help to bridge the gap between fun and educational content.
#3. Iszuka Orthodontics
How Iszuka Orthodontics Made The Top Ten
Iszuka Orthodontics made the top 10 list because it expertly humanizes the doctor and connects with patients. Some people are intimidated by going to the dentist or orthodontist. Iszuka’s post shows that they go above and beyond to make each patients visit as comfortable and enjoyable as it can be.
Dental clinic social media marketing posts like this convey a feeling of friendliness which builds trust with potential patients. In addition, the positive comments give Iskuka Orthodontic’s online reputation a serious boost.
#4. Prairie Lakes Dental
Why Prairie Lakes Dental’s Post Made The List
Prairie Lakes Dental has several recent posts that really blew us away, but this post, in particular, was fantastic! They took advantage of a fun, obscure holiday to celebrate their dentist. This creative post highlights the expertise of this dentist while showing off how easy he is to work with. The comments and compliments on the post make this dental practice stand out from the competition.
Dentist social media posts like this help a social media account not feel like an advertisement to sell dental services. The post is a good example of how to ride the fine line between advertising and great social media.
#5. David Dykes DDS
What’s So Important About David Dykes Pineapple On Pizza Post
That’s right, friends! David Dykes DDS is here to break down the barriers between their practice and their community. As seen here in this social media dental post about pizza (which got tons of engagement), the practice shows how much it cares about connecting even if it has nothing to do with oral care.
Remember that patients and potential patients spend time on social media because it’s fun and entertaining. David Dykes DDS realizes this and recognizes the importance of connection first, conversions after.
#6. Kirksville Dental Group
How This Collage Made The List
Kirksville Dental Group is a great example of how to show appreciation to your dental team. Recognition and appreciation for team members builds value and helps your practice stand out from the crowd.
The collage styled dental social post presents a warm and friendly team. It’s a great example of weaving human connection and dental education to reach your audience. Dental social media post ideas like this boosts practice culture.
#7. Optimal Dental
Why We Ranked Optimal Dental Among The Best Social Signs Posts
A dental team is a major reason why patients stay loyal to their dental practice. Optimal Dental made the top 10 list from the creative way in which they highlighted a team member. Optimal Dental makes it clear that Jill matters in more ways than as an employee.
When practices use their social media dental platforms to celebrate their team, they show their community that they care about building relationships and cultivating a great place to work and visit for an appointment. You can see how well they did with the number of comments and engagements. Dental social media post ideas like this are very effective.
#8. Servello Orthodontics
Why We Chose This Post by Servello Orthodontics
Servello Orthodontics knows that a little shout-out, goes a long way. In this post they made sure everyone knows how special patients are to the practice. When potential patients are searching for a new dentist or orthodontist, they are looking for what kind of treatment they can expect from a practice and posts like this help to create a transparent, human connection. It breaks down barriers of anxiety and fear about going to the dentist.
Although fantastic clinical care is every practice’s first priority, remember that most patients will remember how you made them feel more than the procedure or service you performed. Dental content for social media should convey the practice’s personality, and this post definitely hit the mark. Dental social media post ideas like this leave no question unanswered regarding how they care about their patients.
#9. Legacy Pediatric Dentistry
How This Giveaway Post Made The Top Ten
The purpose of this post from Legacy Pediatric Dentistry was to reach as many people as possible through increased engagement. Dental office social media posts that incentivize with a give-a-way, usually do very well.
It might seem odd to simply ask people to comment, but it works. They asked their Facebook followers to comment with the color of their toothbrush to enter to win! Remember that every engagement increases the post reach. Dental social media post ideas like this increase likes, shares, and overall visibility.
#10. The Dentists at Orenco Station
How The Dentists at Orenco Station Made The List
In this social media post, The Dentists at Orenco Station are celebrating National Flossing Day by encouraging patients and fans to floss regularly. Dental social media campaigns related to specific dates are often more effective than random ideas. Obviously the practice wants all of their patients smiling and that can only happen when you keep up fantastic oral hygiene!
The poses and light hearted feel of the post helps people understand that they are fun and easy to get along with. Dental social media post ideas like this show potential patients that the practice is interested in making people feel welcome.