New Dental Instagram Feature: Instagram Reels

By August 17, 2020 September 16th, 2021 No Comments

dental instagram marketingInstagram has launched a new short-form video format, it’s comparable to the short-form video app TikTok. This new feature called Instagram Reels, allows you to record and edit short videos with audio and music soundtrack options to play over the video.

Here is what we know about Instagram Reels and how dental and orthodontic practices can utilize them for their social media marketing efforts.

How do I create an Instagram Reels video?

Instagram Reels exists inside Instagram stories! You can access and create stories by tapping the camera icon at the top-left of your screen.

There is a carousel of options on the bottom of your screen with “Live” “Story” and “Reels” options. Once you tap on “Reels” you’ll be able to take a video and use the edit options on the left side of your screen to add music, clips, and effects!

marketing on instagram for dental

Take some time to play around with Instagram Reels to become familiar with taking and editing videos. You can create test videos without sharing them and don’t worry, if you unintentionally do share a video you can delete your Reels anytime!

How do I know which posts on Instagram are Reels?

When scrolling through your feed or searching the explore page, you’ll be able to easily tell which Instagram posts are Reels videos by the clapperboard icon in the bottom left-hand corner of the video.

instagram marketing dentistryWhat do Reels videos look like on Instagram?

Viewing Reels is similar to viewing Posts and Live videos on Instagram. You can like or comment on Reels videos, and click through to see what audio track was used in any particular video.

dental instagram marketingWhere can I find my Reels?

A new tab has been added to every Instagram users’ profile to showcase their Reels in one place. This new tab is located beside the tabs that allow you to see recent posts, view IGTV videos or videos a user was tagged in.

There are many reasons your dental marketing strategy requires the use of video marketing! We have seen hundreds of practices increase their reach, build their reputation, and get new dental patients through their door by utilizing video in their dental marketing plan.

Schedule a quick demo of My Social Practice services to find out what custom dental marketing strategy will boost your practice into a super successful year.


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About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.