Mastering Google Business Profiles
Embark on a journey through dental marketing essentials with our detailed webinar, centered on effectively utilizing Google Business Profiles. Guided by the expertise of Lisa Copeland and Adrian Lefler, this webinar reveals key strategies for elevating your dental practice’s digital profile. Delve into the intricacies of managing Google reviews, ensuring HIPAA compliance in communications, and handling your online reputation. Additionally, learn to harness the power of social media to strengthen your practice’s online influence. This session is ideal for dental professionals aiming to expand their patient base or boost their online presence, offering hands-on tips and valuable methods.
What You’ll Learn
- Google Business Profile Mastery: Unlock the potential of Google Business Profiles for your dental practice, learning how to tailor them for maximum effectiveness.
- Enhancing Online Reputation: Uncover strategies to actively manage and improve your dental practice’s digital reputation through interactive engagement with online reviews.
- Social Media Integration: Discover the benefits of integrating social media with your Google Business Profile and use it as a tool for heightened visibility and patient interaction.
- Compliance with HIPAA in Digital Spaces: Gain insights into navigating patient communication online while adhering strictly to HIPAA guidelines and maintaining privacy.
- Implementable Tips and Techniques: Equip yourself with practical, expert-backed tips and techniques aimed at refining patient experiences and amplifying your dental practice’s digital presence.
Meet the Presenters:
Adrian Lefler, CEO and Cofounder of My Social Practice
Adrian Lefler stands at the forefront of digital dental marketing as the CEO and co-founder of My Social Practice. With a dedicated 14-year tenure in the dental industry, he has consistently provided unparalleled dental marketing training, education, and support. His fervor for digital marketing drives him to work hand-in-hand with dentists, dental teams, and consultants, ensuring they are equipped with the latest strategies and knowledge. Recognized as a leading dental educator, Adrian is a sought-after speaker at national dental events, where he enlightens audiences on contemporary topics such as AI in Dental Marketing, Influencer marketing, and Google maps optimization.
Lisa Copeland, Founder of Communicate With Influence
Lisa Copeland, RDH, is renowned as a leading authority in dental team communication and serves as the CEO of Communicate With Influence. Not only is she a Generation X professional, but she’s also an accomplished author, IRONMAN, and an international speaker. Her diverse global experience spans from the US and Europe to Southeast Asia, enabling her to bring a wealth of firsthand knowledge to her coaching. Throughout her varied career, Lisa has held multiple roles within dental teams, a fact that amplifies her coaching efficacy and allows her to relate directly to her clients’ challenges and triumphs. Dedicated to promoting optimized communication strategies, she passionately guides dental teams towards achieving heightened profitability and enhanced performance. Among her many achievements, Lisa holds the distinguished CSP Award from the National Speakers Association, an honor bestowed upon fewer than 12% of speakers worldwide. Impressively, she stands as one of only three Registered Dental Hygienists globally to have earned this esteemed accolade.
