Your Dentists Instagram Posts Can Now Include Links
What Is The Point Of Instagram Stories?
Back in 2016 Instagram launched a new feature in their application called ‘stories’.
Stories allows a user to post content that only stays online for 24 hours. The idea was to encourage content creators to post short ongoing content about what they were doing that day.
Stories have become a feature that followers appreciate, and they are watched more often than the regular post feed. Because of the uptick in visibility Instagram story posting has become an essential part of Instagram marketing.
Now You Can Add Link Stickers
Why should you even care about linking in your stories? If you are spending the time to create content for Instagram, wouldn’t you want potential patients to be able to get to your website with a single click? Of course you would.
You no longer have to be verified or have a large following to add a link to your Instagram story!
When Stories first launched, Instagram has had strict rules about who is allowed to include a link in a story post. Users could only include links in stories if they had 10,000 or more followers, which limited marketing efforts to larger Instagram influencers.
That’s why you’d only see popular influencers telling people to “swipe up for the link!” and everyone else was out of luck.
This is no longer the case! Non-influencers and small businesses like dental practices can now include link stickers in stories.
Here’s How To Link A Sticker To Your Instagram Post
How do you add a link to your Instagram story? It’s pretty simple.
All you have to do is:
- create a story post
- click on the sticker icon in the top navigation bar
- select the link “icon”
- add any URL you want to send your followers to
- and tap “Done.”
Anyone who taps on that sticker in your story will be directed straight to the website link you’ve provided.
How To Grow Your Dental Practice With Links In Instagram Stories
- Share links to the blog posts on your dental website
- Lead followers to learn more about your team and doctor
- Direct your followers to fill out a contact form on your site
- Link followers to a giveaway or contest page
- Link directly to your online scheduler
- Link to the FAQ page of your website
What Instagram Had To Say About Adding Links
Instagram says: “We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community, and grow their reach, and we aim to further support them with access to links.”
Looking for more help on how to use Instagram to grow your practice? Learn a few Instagram = dos and don’t here!
You should also consider doing these fun Instagram posts.
Guess What? We Can Help With Dental Instagram Posting
You’ve landed at the premier dental social media marketing company. My Social Practice has been leading the way for 12 years, as the most trusted and forward thinking marketing agency.
If you’re ready to kick off a dentist Instagram posts campaign, reach out, we’d love to help.
Looking for more help on how to use Instagram to grow your practice? Learn a few Instagram = dos and don’t here!
If you’re simply looking for some fun ideas, you should consider doing these fun Instagram posts.
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
