3 Funny Instagram Dental Marketing Reels Ideas To Do With Your Team
Video marketing is becoming a mainstay for dental practices looking to connect with their community. Social media platforms that focus on video creation adapt by adding new features at breath-taking speeds. The recent upgrades allow flexibility to create fun, educational, and entertaining content on the fly.
Marketing your dental practice on Instagram using Reels is one of the new social media strategies that dentists and dental teams are using to connect in a more authentic way with their local community.
What Are Instagram Reels?
If you’re not familiar with Instagram Reels, you need to learn about it. It’s a vertical, short-form video strategy that allows a user to create video content that is 3 seconds to one minute long.
Reels emerged as Instagram’s attempt to compete with TikTok, which blew up during the pandemic. (Blew up in a good way.)
Google also jumped on the band wagon seeing TikTok’s rise to fame by launching Youtube Shorts.
Youtube Shorts are the same idea, short form vertical video content. I remember a few years back when vertical content was frowned upon by Google. You would create a vertical video and it would be at the bottom of the search engine. Not now. Youtube via Google is encouraging vertical video content.
These 3 social media video marketing apps are very similar in their content creation approach. Dental practices that are on each platform will usually post the same content in all platforms.
If you are the dentist or the person in charge of marketing at the practice, you need to be creating short form vertical video content and posting to Instagram Reels.
Why Are Dentists Using Instagram In Their Practice Marketing?
Why is short form dental video content like TikTok, Instagram Reels, and Youtube Shorts is so popular, is easy to answer. People simply do not have enough time on their hands. Short form video content that’s accessible via a mobile phone doesn’t require much time at all to view.
Instagram Reels will support dental teams to stay consistent in their social media publishing, which is a consistent problem in a small business where no one has enough time.
The content created on Reels helps a practice gain better patient engagement, increase practice awareness, and build trust-worthy relationships.
We get feedback from dental practices using Reels and this is what we’re hearing:
- Allows practices to showcase personalities and be fun
- Balances educational content with entertainment
- Effective at highlighting practice services
- Helps practice to stay on top of trending content
- Great way to update patients on upcoming events
- Flexible and extremely easy to use
How Are Dentists Using Reels In Their Practice Marketing?
There are different content themes a dental practice can focus on in their dental Instagram marketing. There are:
- Dental humor
- Service demonstrations
- Behind the scenes
- Customer testimonials
- Smile reveals
- Expert tips from the dentist
- Patient content
- Contest and announcements
Below are 3 Instagram dental marketing ideas that focus on dental humor.
If you’d like to find more ideas related to dental humor, you can search the hashtag #dentalhumor in your Instagram app and find tons of additional ideas. You can also check out these dental Instagram ideas that we recommend.
Check Out These 3 Funny Reels Posts
We Can Help With Instagram Dental Marketing
For the last 13 years My Social Practice has lead the industry in dental social media marketing content strategies. Our team of social media and Instagram marketing gurus are ready and waiting to help.
We have Instagram dental marketing programs for all practice situations. Whether you just looking for some training and support or looking for someone to manage your social media marketing, we have a solution for you.
Don’t delay in finding new patients and connecting with your local community through Instagram Reels. Call use today or schedule a social media consultation.
About the Author: Adrian Lefler is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about social media marketing for dentists. If you’d like to book Adrian or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, give us a call or schedule a consultation.