1

Dental Social Media That Builds Your Practice Brand & Search Rankings

Consistent social media posting is now one of the most important things a dental practice can do to rank in Google, get recommended by AI search, and reach new patients.

My Social Practice helps dentists, orthodontists, pediatric dentists, and specialists build a social media presence that increases followers, improves SEO, strengthens referral networks, and increases new patients. We offer three service levels designed around how much you want to control, how much you want us to handle, and how seriously you want to grow your practice. Showing up consistently on social media is no longer optional. It is something you do because AI search engines are paying attention.

Schedule Consultation
My Social Practice - Helping dental practices find new patients - dental social media
My Social Practice - Helping dental practices find new patients - dental social media

If You Want the Best Dental Social Media Service, Work with the OGs

We did not just enter dental social media, we built it. My Social Practice created the playbook in 2010 that the rest of the industry has been copying ever since, and we have never stopped improving it. Here is where that stands today:

My Social Practice - Helping dental practices find new patients - dental social media

Dental Practices Serviced

My Social Practice - Helping dental practices find new patients - dental social media

Followers on our Social Media Accounts

My Social Practice - Helping dental practices find new patients - dental social media

Followers Acquired for our Client Pracitces

My Social Practice - Helping dental practices find new patients - dental social media

Google Reviews Acquired for Client Practices

When the Dental Industry Needs Social Media Training, They Call Us

My Social Practice - Helping dental practices find new patients - dental social media

Schedule Adrian Lefler, My Social Practice CEO, to speak at your event.

Book Adrian Now

One Social Media Service. Three Different Ways to Work with Us.

Essential Tier

You Create the Content and Run It with Our Tools & Training

The Essential package puts you in complete control of your social media. You create the content, you manage the posting, and you run the entire campaign, but you do it with our purpose-built publishing platform. This includes a full dental content library, Canva integration, AI-assisted caption writing, local hashtag targeting, weekly trending ideas, and a team of social media specialists available to train and support you every step of the way. The result is a practice-run social media program that feels effortless because the system behind it was built to make it that way.

Schedule Consultation
My Social Practice - Helping dental practices find new patients - dental social media

Performance Tier

You Send the Content, We Handle the Rest

The Performance package is for practices that want to stay involved in content creation but hand everything else off to us. Your team captures the moments, photos from the office, videos with patients, behind-the-scenes clips, and sends them our way. From there we handle everything: captioning, hashtags, scheduling, comment management, graphic design, and publishing. You stay connected to your content without having to manage a single deadline or calendar.

Schedule Consultation
My Social Practice - Helping dental practices find new patients - dental social media

Signature Tier

Our Best Value, Do-It-For-You Service

Our Signature service is where we come to you. Our media team travels to your practice for a dedicated full-day shoot, bringing professional video, photo, lighting, and sound capabilities, and leaves with a full year’s worth of content built around your practice, your team, and your patients. From there, you choose how to run it:

Signature with Essential: Your practice manages the publishing. You have everything you need for the year, professionally shot content, our publishing platform, our tools, our training, and our support. You stay in control, and your content looks like nothing else in your market.

Signature with Performance: We manage everything. We take the content we shot and handle all captioning, scheduling, comment management, and publishing throughout the year. You show up on shoot day. We handle the rest.

Schedule Consultation
My Social Practice - Helping dental practices find new patients - dental social media
My Social Practice - Helping dental practices find new patients - dental social media

Social Media is the Online Front Door of Your Practice

Social media is now a major part of how patients find dental practices online. Your website is backstage to Instagram and TikTok. Social media is where patients form their first impression of your practice, often before they ever visit your website or read a single review.

Almost as important, Google and AI search engines are now pulling content directly from social media platforms. What you post is being indexed, read, and evaluated by search engines. When patients comment, those comments are being evaluated too. The more consistent your presence is, the more authority you build with the systems that decide who gets found and who gets recommended.

If Any of These Sound Like You, We’re Here to Help:

Never posted on social media and not sure where to start.

We give you the tools, the content library, the training, and the strategy so you never have to guess what to do next.

Your best social media person left and things have been quiet ever since.

We pick up where they left off and build a system that does not depend on any one person to stay consistent.

A DSO building an internal marketing system or team but not sure on the most cost effective way.

We have already built the infrastructure, the tools, and the workflows. You do not need to construct something from scratch when it is ready to launch today.

Posting regularly but getting almost no engagement.

We help you create content that earns authentic responses from your patients and community, which is exactly what search engines and AI platforms are looking for.

A specialist practice with no idea what content to create.

We understand how to build content around complex procedures, anxious patients, and referral relationships in a way that actually resonates.

A pediatric practice that knows Instagram is where the parents are but cannot stay consistent.

We have a service level designed to take that burden entirely off your team.

A practice trying to improve its brand without a large marketing budget.

Social media is the highest-return brand-building channel available, and we have a tier designed for every budget.

A DSO or group practice where social media looks completely different at every location.

Our multi-location system brings every office into alignment without removing local relevance.

An orthodontic practice that wants to fill the schedule.

We know how to turn patient stories, before-and-afters, and treatment journeys into content that moves people from scrolling to scheduling.

A practice that tried a marketing agency and got generic posts.

Everything we create is built around your practice identity, your team, and your community, not a recycled dental content template with your logo dropped in.

My Social Practice - Helping dental practices find new patients - dental social media

Don’t waste your money building a social media system or new team. Ours is built and costs a fraction of what you’ll spend elsewhere.

We have spent sixteen years building a social media system that manages hundreds of dental locations simultaneously. The infrastructure, the content library, the publishing tools, the workflows, the brand controls, and the multi-location dashboards are all already built, scaled, and ready to launch for your organization within days, not months. A centralized marketing manager at your organization can oversee content and brand consistency across every location from a single dashboard while still allowing location-specific posts where local relevance matters. Every post goes out branded. Every caption is on-strategy. Every location looks like it has its own dedicated social media team, because in effect, it does.

We have worked with small group practices and DSOs managing hundreds of locations. Our system scales the same way in either direction. You do not need to build it. You need to launch it.

Talk to Our DSO Team

Why My Social Practice

We Have Been in Dental Social Media Longer Than Most Agencies Have Been in Digital Marketing

My Social Practice launched in 2010 with one focus: helping dental practices grow through social media. We started in dental, and we have never left. We understand that a post that works for a general dentist does not automatically work for a pediatric practice, that an orthodontic patient is making a longer-term decision than someone booking a cleaning, and that an oral surgeon’s social presence has to build trust around a procedure that many patients fear. We understand what real engagement looks like versus inflated vanity metrics, and we build our programs around results that actually matter.

My Social Practice - Helping dental practices find new patients - dental social media

We promise to:

My Social Practice - Helping dental practices find new patients - dental social media

Never suggest a service you do not need.

My Social Practice - Helping dental practices find new patients - dental social media

Always be straightforward about what is working and what is not.

My Social Practice - Helping dental practices find new patients - dental social media

Respond when you reach out.

My Social Practice - Helping dental practices find new patients - dental social media

Treat your marketing budget the way we would treat our own.

Social Media Case Study:

How One of Our Practices Ended up on the Steve Harvey Show

“My Social Practice helped us go viral on social media, landing us a spot on national television!”

Dr. Patricia London, Bright Inspired Dentistry

Dr. Patricia London and her sister Tracy from Bright Inspired Dentistry, our long-time social media client, were wanting to maintain their top Google ranking. After attending one of our Dental Digital Marketing Conferences (DDMC), they were inspired to begin posting more consistent video content on their social media pages.

The results? Over 39 Million views and an appearance on the Steve Harvey show! Read about their journey and watch their Steve Harvey show appearance below.

View Full Case Study
My Social Practice - Helping dental practices find new patients - dental social media

Your Social Media Presence Is Either Building Your Practice or Holding It Back.

There is no neutral. Patients are searching. AI search engines are paying attention. Competitors are posting. Every week that passes without a consistent social media strategy is a week of search authority, patient trust, and community presence that someone else is building instead of you. My Social Practice has helped more than 7,000 dental practices, orthodontic offices, pediatric practices, specialists, and DSOs build social media systems that work. We can do the same for yours.

Schedule Consultation

Frequently Asked Questions

Dental social media marketing is the process of using platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube to build awareness, engage patients, and attract new appointments. Effective dental social media helps practices increase visibility, strengthen trust, and support overall dental marketing efforts.

Yes. Dental social media helps practices stay visible to current and prospective patients while building trust through educational content, patient stories, reviews, and community engagement. A strong social presence often influences whether a patient chooses your practice over a competitor.

The best social media platforms depend on your audience and goals. Most dental practices benefit from Facebook, Instagram, Tiktok, and Youtube. LinkedIn is a great platform for specialists looking to improve and support their referral network and for DSO’s to source great clinicians.

The audience, content strategy, and goals are different. General dentists focus on local awareness and patient relationships, while specialists often use social media to support referral networks, educate patients, and promote specialty services.

Yes. Search engines and AI platforms increasingly evaluate social media activity as a signal of authority and relevance. Consistent posting, patient engagement, and high-quality content can strengthen your overall online presence and support both SEO and AI search visibility.

Consistency is more important than volume. Most dental practices see the best results when posting multiple times per week with a mix of educational content, patient success stories, team culture, and community involvement.

Patient transformations, educational videos, team highlights, community involvement, before-and-after cases, and patient testimonials often generate the highest engagement. Content that builds trust and showcases real patient experiences tends to perform best.

Many dental practices capture photos and videos in the office but do not have time to manage posting consistently. In those situations, a dental social media management service can handle content creation, scheduling, publishing, and engagement while your team focuses on patient care.

Yes. A strong social media presence reinforces credibility when referred patients research your practice online. Social media also helps strengthen relationships with referring providers by showcasing expertise, patient outcomes, and practice culture.

Success is measured through engagement, reach, website traffic, patient inquiries, appointment requests, and brand visibility. The most effective dental social media campaigns connect social activity to patient acquisition and practice growth.

The most effective dental social media strategy combines consistent content creation, patient engagement, reputation management, educational content, and integration with your broader dental marketing efforts. When social media works alongside SEO, reviews, and paid advertising, results compound significantly over time.

Patients increasingly discover and evaluate dental practices through social media and AI-powered search tools. A strong dental social media presence helps practices build authority, improve visibility, and remain competitive as search behavior continues to evolve.