Extraordinary Social Media Content For Dentists Is About Connection
When you’re thinking about finding new patients using social media for dentists it’s important to remember that the result should build relationships with your community online. It’s not a sales medium. Of course you can run ads in Facebook and Instagram but when it comes to connecting with your community you’ll want to use caption ideas that are super clever. While there are plenty of post ideas out there, coming up with creative social media content for dentists can be the most challenging part of posting to your dental social media pages.
Great social media content for dentists should involve posting photos will increase interactions with your Facebook and Instagram followers but your caption is what really does the talking for your page. And when it comes to posting on your dental social media pages, engagement is your number priority.
Captions are important for dentists because, for some users online, your caption might be the first thing they read related to your practice! You want to make a good impression on those you are reaching online.
It can be difficult to know what to write, how long to make your caption, and what tone to use toward your patients and followers. The good news is, as a dentist, you have room to share clinical posts as well as joke around and have some fun on your Facebook and Instagram pages.
If you’re wondering what to write to accompany the photos that you post to your social media pages, here are a few great dental Instagram and Facebook caption ideas that you can start using today!
Show Appreciation For Your Patients
If your dental practice is like most, you have a few long-time patients. Some of your dental patients may be very loyal and come to see you year after year.
For orthodontists, an entire family may come in every time a new child reaches the appropriate age to see you! You appreciate your patients, and that appreciation should not go unrecognized. Use social media as a tool to share about your patients, especially those patients with whom you have a long-time relationship!
Snap and picture posing with your arm around one of your loyal patients and write a caption explaining how much you love having them in your office.
Share unique parts of your relationship with them. For example, share that you like to argue over your favorite sports teams with them or that you love when they bring in treats for the office. This demonstrates that your practice treats people, not just teeth.
Example: “Here at our dental practice, we feel grateful for patients like [patient name]! [Patient name] has been coming to our office for 5 years and we always look forward to having him in our practice (even if he IS a Red Socks fan! :) ) We feel lucky to be able to serve you.”
Example: “Today we were lucky enough to have the entire [patient family] in our office for their cleanings! And, guess what? They were all cavity-free! We love it when [patient family] comes in to see us, it’s so fun for us to catch up with our patients. We’ll see you all in six months!”
Social Media Content For Dentists: Give a Shout Out to a Local Company
A good way to reach new patients and show support for businesses in your community is to give them a shoutout on your page. Is there a coffee or donut shop your team likes to stop by in the morning? Snap a picture of your order then post the photo on social media. Don’t forget to tag the local business in your photo, that way they get a notification letting know that you are sharing about them. There is a good chance the business will share your post, giving your page more exposure.
Great social media content for dentists should include connecting with referring practices. If a referring practice comes in with treats for your office, make sure to take a picture with the person visiting you. Post the photo to your page and write a caption about how much you enjoy your relationships with that referring practice. You’ll also want to tag the referring office in the post.
Example: “We grab our coffee from our favorite shop [coffee shop] to wake us up and get us ready to start seeing our lovely patients. They have the BEST lattes and their muffins are to die for. We always get our coffee in minutes, we love [coffee shop]! Let us know where you like to get your coffee in the comments below!”
Example: “Thank you to [local floral shop] for this beautiful bouquet we have in our lobby area today! They are located just down the street from our office and they always have the most beautiful, fresh flowers. We love dropping by to pick up an arrangement, it brightens up our office.”
How To Tag A Business on Facebook
1. After choosing your image and typing our your caption, tap “@”
2. Using no spaces, type in the name of the person or business you would like to tag. In this example, we typed in “@coffeeshop.” A drop-down menu will appear, allowing you to select the business or person.
3. Tap or click the name of the person or business to tag them.
How To Tag A Business on Instagram
1. After choosing your picture and typing your caption, tap “@”
2. Using no spaces, type in the name of the person or business you would like to tag. In this example, we typed in “@coffeeshop.” A drop-down menu will allow you to select the business or person.
3. Tap or click on the person or business to tag them.
You are ready to post! Tagging the business or person on your post allows others to click on their name and be brought to their page. Here’s another great article about how to use Instagram.
For The Best Social Media Content For Dentists, Get Personal
Some people see their hygienists and dentists as people who come in, clean their teeth, tell them to floss and then quickly brisk away to the next patient. Social media is a great place to get personal with your patients and show them the fun, human side of your practice. This will help your patients feel connected to your team and build personal relationships with them. We know that when patients feel personally connected to their dentist they are more likely to be loyal, long-time patients.
Show your patients the fun that you have in the office. Do you bring in a cake when it’s a team member’s birthday? Have you ever pulled a prank on the doctor? Does your office eat lunch together? Snap a photo and share it with a light-hearted caption about how you like to connect as a team and the fun you have together in the office.
Example: “[team member names] unpacking toothpaste! It looks like the toothpaste has invaded and will completely take over our office- haha! We have a lot of fun making goodie bags for our patients. Come see us and get one to take home!”
Example: “[Team member name] loves to bake- and they are good at it too! Our office gets spoiled with all kinds of treats, we are the best test-tasters. Check out these beautiful cupcakes [team member] brought into our office. How good do they look? Yum!”
Example: “We are having a little too much fun on a Friday here at our practice. We scared Dr. Jones just as he was coming out of his office this afternoon and as you can see, we got him good! Happy Friday everyone! We hope you all have a great weekend.”
Show Gratitude For Your Team
Show some gratitude for your team on your social media pages. Highlight a staff member and write a caption explaining how much they mean to your practice. Tell your followers about all the hard work they do to keep things running and that your practice couldn’t live without them. You appreciate your team so don’t be afraid to show them some love on your dental practice social media pages.
Showing gratitude for your dental team online will illustrate to your patients and followers that your practice has a high-quality staff and that you genuinely care about cultivating positive relationships. Not only that, but taking actions to ensure your team feels appreciated for their work in the office will strengthen relationships and foster a positive dental office culture.
Example: “Say hi to [team member’s name]! We want to take a minute to highlight all of their hard work. They keep our practice running smoothly, they always have a great attitude and they know how to make us all laugh. Thank you for everything you do, we wouldn’t be the same without you! #bestteamever #staffmemberspotlight”
Example: “[Team member name] is an awesome part of our team, we don’t know what we would do without them. They keep our office organized, they work hard to make sure every patient has a happy healthy smile and not to mention, they never forget to floss. Thank you for being a part of our team- we couldn’t do it without you!”
Hold A Caption Contest
Get some caption inspiration from your followers. Take a picture of a team member pulling a face at the camera or share a funny image of an animal showing an expression and ask your followers to write a witty caption in the comments below the image.
Your dental practice could do this just for fun or turn it into a dental caption contest. Announce on your post that your dental team will vote on their favorite caption from the comments, and you’ll choose the winner based on the votes! Incentivize your followers to join in by giving away a small prize like a gift card to a local restaurant or movie ticket passes.
Giving your patients a reason to comment on your posts allows you to interact with your followers online! Comment back to everyone who comments with a funny caption. Don’t overthink your conversations with your fans online. Simple responses like “We love this one!” and “This is so funny!” is a great way to socialize online and is the best social media content for dentists and orthodontists.
Writing clever, engaging dentist captions for Instagram and Facebook can be challenging. It takes some practice to begin to feel comfortable and confident posting to your pages! But sharing consistent, engaging social media content for dentists is key to maintaining strong connections with current patients and key to getting new dental patients online. If you are looking for a quick dental Facebook or dental Instagram caption, a great place to start is with some funny dental quotes and sayings.
Stay up to date on dental social media’s best practices, dental seo tips by subscribing to our blog! If social media content for dentists feels like too much for your practice to handle, or your simply not interested in digital marketing, My Social Practice will take care of dental social media for you. We have a team of amazing gurus who are willing and able to create social media content for dentists and orthodontists.
About the Author: Adrian Lefler is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow through dental social media. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.