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Expert Advice: Instagram for Dentists

By February 3, 2021 October 28th, 2021 No Comments

instagram marketing for dentists

Instagram for dentists is all about building trust and a strong reputation in your community. Instagram continues to be one of the fastest-growing social media platforms. With the platform frequently innovating, its popularity won’t change anytime soon. This is great news for your dental practice because as Instagram continues to level up the features that make the site extra useful to businesses like yours.

Instagram is a valuable place for you to be to build your dental practice. With over a billion active users, there are plenty of opportunities for you to reach new patients. All you need is a solid strategy and the right tools to help you get results for your dental office’s Instagram page.

If your dental team is extra busy and still trying to understand how to market your dental online, expanding to another platform may sound overwhelming. However, dental social media marketing is essential for growing dental practices.

Once you become familiar with the best ways to create and share Instagram content, it becomes a powerful tool in your dental marketing toolkit to help you maintain top-of-mind awareness and introduce your practice to even more potential patients. It’s easier than you think! (If you don’t have time to create dental Instagram post ideas, enlist the help of My Social Practice. We do all the heavy lifting for you!)

marketing on instagram dental

Top brands and small businesses alike are using Instagram to build relationships and awareness through fun, engaging visual content and patient interaction.

Get your dental practice’s Instagram strategy ready for action with these dental Instagram ideas!

3 Dental Instagram Post Ideas

1. Post Photos Of Your Team!

Instagram for dentists

Our clients consistently report that one of the best ways to kickstart Instagram engagement is by sharing photos of team members. If you haven’t shared team photos as one of your dental Instagram posts, share one as soon as you can!

When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive. People are looking to get a glimpse of your dental practice before they call to make an appointment. The purpose of dental clinic Instagram pages is to give potential dental patients get a good idea of the great experience they will have with you and your team. Patients are much more likely to schedule an appointment when they have a relationship with your practice.

2. Use Your Dental Instagram To Engage With Your Community

Communicating with patients and people in your community on Instagram is an excellent way to grow your following, especially for practices just starting on Instagram. Remember, Instagram for dentists isn’t about posting clinical content, it’s about engaging with your patients and community online to build trust and a strong reputation.

dental instagram posts

Make sure to follow back patients that follow you, and occasionally Like one of their recent photos. Reply when someone comments on your posts or tag your practice. You may be surprised at how many people are happy to follow their dentist’s Instagram account. Check out relevant dental and local hashtags to see what people are talking about. For example, if there is a fun run in your community, talk about it on your page! Being a part of the community not only gives you the upper hand when it comes to online interactions, but it also shows that your practice cares about people, not just teeth. Follow local businesses, doctors (like your referring practices!), artists, restaurants, and news channels.

After you follow someone on Instagram, “Like” one of their photos, or tag their business location. They will receive a notification from your account, increasing the likelihood of them following you back. Don’t be shy! This is what Instagram for dentists is all about.

instagram post ideas for dentists

3. Promote Of Few Of Your Dental Instagram Posts

Instagram uses an algorithm that shows content to users based on how relevant the content is. Simply put, the more people that interact with your dental Instagram page and posts, the more likely they are to see more of it in the future. On the flip side, if someone doesn’t interact with your content, they may not ever see it again — even if they follow your page!

instagram marketing dentist

The best dental Instagram pages put a little bit of money behind their posts. Investing even $5 allows you to increase a post’s reach and get it seen by more people. Here are some quick guidelines for promoting posts:

  • Start small. Boost your best post of the week for $5 and see how much it increases reach and engagement. You can decide to increase your budget from there.
  • Include a call-to-action link. Normal Instagram posts do not allow a link in the caption, but promoted ones do. Link to your homepage, Facebook page, or a special offer. For best results, use the same link that you put in your Instagram bio.
  • Boost posts that invite interaction. For example, if you run a giveaway that asks people to Like your page to enter to win, that would be ideal to promote

instagram marketing dentists


Make Instagram For Dentists Part of Your Social Media Strategy

If your practice is not yet on Instagram, get started today! For the easiest way to get started, check out My Social Practice’s comprehensive social media marketing solution for dentists, which helps build vibrant, attractive pages on Instagram for dentists. Don’t have time? Let us fully manage it for you! Learn more and request a free demo today!


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About the Author: Natalie Marinos is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.