The search game has changed forever—and most dental practices are being left behind. While you’ve been mastering SEO, your patients have moved on to asking ChatGPT, Perplexity, and Google’s AI for answers. Here’s the shocking truth: 60% of Google searches now end without anyone clicking a website link. That means all your SEO work could be invisible to patients who are getting their answers directly from AI. Welcome to the era of Generative Engine Optimization (GEO), also known as Answer Engine Optimization or AI SEO—the most critical marketing shift since Google itself.

In this groundbreaking session, you’ll discover why traditional search is dying, how AI search engines fundamentally work differently, and most importantly, how to position your practice as the authoritative source that AI systems cite and recommend. We’ll explore how ChatGPT’s Atlas browser is stealing market share from Chrome, why voice search is creating longer, more specific queries, and how AI engines “chunk” information differently than traditional search crawlers. You’ll learn the exact content structures—from FAQ sections to TLDR summaries—that AI engines favor, and why platforms like Reddit and Quora are now as important as your own website. This isn’t theory—it’s survival. By the end of this presentation, you’ll have actionable strategies to ensure your practice shows up when patients ask AI where to go for dental care. The future of search is here. Will your practice be found?

Here’s what most dentists don’t realize: Google Maps optimization isn’t just important—it’s the single most critical factor in whether a new patient calls your practice or your competitor’s. Three-quarters of every patient who finds you (whether through SEO, direct mail, radio ads, or referrals) will check your Google Business Profile before picking up the phone. If your listing looks like garbage, they won’t call. Period. But here’s the opportunity: ranking high in Google Maps doesn’t just put you at the top of search results—it makes you the trusted authority in your area, showcases your stellar reviews, and now even powers AI search results in ChatGPT, Gemini, and Perplexity.

In this hands-on workshop, we’ll demystify exactly how Google Maps rankings work, including the eye-opening truth about location-based results: where your practice ranks depends not just on where you’re located, but where each searcher is searching from. You’ll learn to use free heat mapping tools to see exactly where you’re being found (and where you’re invisible) across your entire service area—including that new neighborhood you’ve been trying to reach. We’ll dive into the Google Business Profile editing panel together, implementing the most impactful optimization tactics in real-time. But visibility is only half the battle—you need reviews, and lots of them. We’ll share proven strategies to help you collect 500+ new Google reviews as quickly as possible (some practices achieve this in months, others in a year, but you’ll have the roadmap). You’ll leave with specific monthly action steps to maintain your dominant position, attract more high-value patients, and ensure your Google Business Profile works as hard for you in AI search as it does in traditional search. Stop hoping patients find you. Make sure they do.

Tired of staring at a blank screen wondering what to post next? Say goodbye to creative blocks and expensive content production! In this mind-blowing session, you’ll discover how AI is revolutionizing content creation for dental practices—transforming hours of work into minutes of fun. From photorealistic images that stop the scroll to AI-generated videos that rival professional commercials, you’ll learn to harness cutting-edge tools like Midjourney, Google’s Veo, and Suno AI to create captivating social media content that engages patients and builds your brand. Watch in amazement as we reveal AI-generated images so realistic, even experts can’t tell them apart from real photographs! Whether you need a stunning before-and-after visualization, a catchy practice theme song, or video content that makes your competitors jealous, this presentation will equip you with practical, immediately actionable strategies. Perfect for marketing managers, social media coordinators, and practice owners who want to maximize their content output while minimizing time, stress, and budget. Get ready to transform your social media game—no design degree or Hollywood budget required!

Your front desk is drowning, and it’s costing you a fortune. Here’s the brutal truth: the average dental practice misses one-third of incoming phone calls, resulting in $100,000-$150,000 in lost revenue annually. Meanwhile, 85% of practices don’t offer web chat because their overwhelmed staff simply can’t respond. Welcome to dentistry’s staffing crisis—where finding qualified receptionists and hygienists feels impossible, and your existing team is buried under an avalanche of tasks from insurance verification to appointment scheduling to answering the same questions repeatedly. But what if you could extend your front desk’s capabilities without hiring another person?

In this game-changing session, we’ll break down exactly what your front desk team does all day (with eye-opening time allocation percentages), identify which tasks are consuming valuable hours on repetitive work, and reveal how AI web chat and AI phone receptionists can seamlessly handle 30-40% of these routine interactions. Imagine never missing another new patient call, even at 2 AM. Picture a web chat that instantly answers insurance questions, schedules appointments, and guides lost patients to your office—all while sounding exactly like your practice. We’ll share real-world case studies showing practices that have recovered six figures in lost revenue and dramatically reduced staff burnout. This isn’t about replacing your team—it’s about empowering them to focus on high-value patient interactions while AI handles the mundane. For a fraction of the cost of hiring a new employee, you can give your practice 24/7 coverage and your team the breathing room they desperately need. Stop losing patients to voicemail. Start capturing every opportunity.

While professionally shot and edited video might still have an important place in your dental practice’s digital marketing strategy, you might be surprised by what you can achieve yourself with the technology that you already have in your pocket! Short-form video content (15 sec -1 min long videos) is quickly becoming the most viewed and engaging content on social media! Apps like TikTok and Instagram are making it easier than ever to record, edit, and publish fun, engaging, and effective content with nothing more than your mobile device!

In this engaging and practical lecture, attendees will learn the secrets to leveraging digital marketing to attract high-value dental implant patients. From enhancing your Google Business Profile to fine-tuning your website structure, you will learn actionable steps to rank higher in search engine results and attract the most valuable new patients. Whether you are a dental practice owner or a marketing manager, this workshop-style presentation will provide you with the knowledge and tools to implement these strategies with minimal expense, directly impacting your practice’s profitability and growth. This presentation promises not just to educate but also to empower you with practical tools to take back to your practice, ensuring immediate and impactful results in attracting the most profitable dental implant patients.

Instagram is one of the world’s fastest-growing social networks, boasting over 1 billion monthly active users. A recent study revealed that 72% of people have purchased a product or service they discovered on Instagram, making it an invaluable marketing strategy for dental and specialty practices. Owned by Meta and connected to Facebook, Instagram is among the most engaging platforms, with significant watch time per user. Many healthcare decisions are influenced by parents, who frequently use Instagram as their primary social media tool. This platform offers a robust marketing tool-set that dental practices cannot afford to ignore. Engaging consistently on Instagram is crucial for establishing a solid social proof statement in your online marketing campaign. Join us to learn how to effectively harness this dynamic tool to grow your followers and patient base.

Join us for an insightful webinar that dives into the transformative power of Artificial Intelligence in modern dentistry. In 3 Disruptive AI Predictions for Dentists in 2025, we’ll explore how AI is not just a future possibility but an immediate game-changer for dental practices. Discover how AI-driven solutions from fully integrated dental agents that streamline administrative tasks to hyper-personalized patient engagement and innovative digital marketing strategies are revolutionizing patient care, operational efficiency, and practice growth. This webinar is designed for dental professionals eager to leverage AI for enhanced patient experiences, improved clinical outcomes, and a competitive edge in the evolving healthcare landscape.