Sometimes when you’re trying to market your dental practice using social media, your perception is that you’re shouting into a void. Better content distribution can help!
It’s not a great feeling when you put a lot of work into posting fun graphics, valuable information, engaging photos that showcase your services and culture, and then not being sure if anyone ever actually sees it.
The good news is that with a little training and a strategic approach to distribution, you can reach a significantly larger portion of your patients and prospective new patients, and better accomplish your dental marketing objectives.
Every month here at My Social Practice we focus on a topic or two that we KNOW is CENTRAL to transforming and growing your practice using social media. Our goal is to distill the very best thinking and the very best tools, and then make them applicable and practical for dental practices and available to you.
This month we’re talking about reaching your target audiences through better distribution.
Why Dentists Need Better Content Distribution
Studies suggest it takes 7-20 interactions with a company or a brand to even begin to leave an impression, or to have your service remembered and become top of mind. This means that not only do you need to reach your audience of patients and prospective new patients, but you need to reach them often — through better distribution. Here are just a few of the things that we’ll be focusing on throughout October to help you do that.
1. Email. Email is a huge component of effective social media marketing, and unfortunately, most dental practices have an old, antiquated, traditional and very ineffective approach to email that just doesn’t work. We’re going to show what does work and how you can easily benefit from great email marketing.
2. Paid social and targeting offer incredible value and bang for your buck today, especially on Facebook. But there are some really important foundational rules to follow in making paid social effective. We’ll talk about those too.
3. Your patients and team members are your most valuable marketing assets. They’re connected online to thousands of potential new patients in your community. And when these advocates interact with you and share your posts or tag your practice, it creates highly visible personal endorsements inside these trusted social networks. You can’t get better distribution than that.
So subscribe to our blog to get more free posts, downloadable materials, examples and other advice and training. Be sure to register for our free webinar too. And, we’ll look forward to seeing YOU throughout this month as we help you better distribute your content, reach your practice’s target audiences, and maintain top-of-mind awareness with the people most likely to become new patients.
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
