Have Fun With An Instagram Patient Of The Day Campaign!
Congratulations! Your practice has set up an Instagram account! It’s a great time to leverage this rapidly growing social media platform as part of your integrated social media marketing effort.
Make Your Alpha Audience (your patients!) The Stars
Social media marketing in your dental, orthodontic, or eye care practice becomes SO much more effective when you learn to de-focus yourself, and focus on your fans. Your greatest fans are your existing patients. Empower them to help you grow your practice!
Why It’s Best To Take Two Photos
Of course, you’ll want a photo of your star patient (along with a team member) to post to your own Instagram account. In addition (and perhaps even more important), make it super easy for your patient to post a photo to his or her own Instagram account and tag your practice using the add location feature. This is super easy for people to do on their phones… Typically, all you need to do is kindly ask them.
A Few Little Instagram Pointers To Remember
As you launch your Instagram Patient of the Day campaign, here are 3 thoughts to keep in mind:
- Have your star initial a permission slip and keep it on file. If you don’t have one, you can download a sample below.
- No need to create overly long text descriptions of your photos. On Instagram, the consensus is that people like to scroll and interact very, very quickly.
- Don’t get caught up with photo filters. Keep it simple and focused on your star patient!
BTW, If You Need Awesome Support Materials…
At My Social Practice, our #1 objective in life is to help you make your practice marketing effective and successful! We’ve been doing that for six years now by providing the very best content, training, ideas, in-office materials, and support. If you’re ready to take your marketing efforts to the next level, let’s visit. We also have a super-effective way for your practice to get more reviews where they matter most—on Google, Yelp, and Facebook.
Now, go get that Instagram Patient of the Day campaign going! And if you have questions, please comment below and we’ll answer immediately…
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Ready To Begin Finding Dental Patients with Digital Dental Marketing?
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
