1
Category

Copywriting

Mar 02
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My Social Practice - Helping dental practices find new patients -

The Dental Website Content Checklist: 15 Ways to Publish Content That Actually Works

By Blogging, Copywriting, Websites
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdiZTEyZTBhNy0wOTU5LTRhOWYtODNlNy1jMWQyOTliNjA0ODElMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: The most important elements every piece of dental website content needs before it goes live Why formatting and structure matter as much as what you write…
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Feb 19
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ChatGPT Citations

Study: 44% of ChatGPT Citations Come From the Top of a Page. Here’s What That Means for Dentists.

By AI, Blogging, Copywriting, SEO
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdlOTE0MWJkNS1kOWM3LTQ3OWQtODA4Ni05ZTgyZTRlMjRkMzIlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: What a major new study found about how ChatGPT selects content to cite Why the top third of your dental website pages is now prime real…
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Jan 08
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custom AI projects for dentists

Train ChatGPT to Be Your Professional Copywriter (In Your Exact Voice)

By AI, Copywriting
JTNDc2NyaXB0JTIwYXN5bmMlMjBkZWZlciUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGcHJveHkuYmV5b25kd29yZHMuaW8lMkZucG0lMkYlNDBiZXlvbmR3b3JkcyUyRnBsYXllciU0MGxhdGVzdCUyRmRpc3QlMkZ1bWQuanMlMjIlMEElMjAlMjBvbmxvYWQlM0QlMjJuZXclMjBCZXlvbmRXb3Jkcy5QbGF5ZXIlMjglN0IlMEElMjAlMjAlMjAlMjB0YXJnZXQlM0ElMjB0aGlzJTJDJTBBJTIwJTIwJTIwJTIwcHJvamVjdElkJTNBJTIwNDExMDIlMkMlMEElMjAlMjAlMjAlMjBjb250ZW50SWQlM0ElMjAlMjdlZWMzOGRlNC1lYzRmLTQ1NGMtODU1NS0wYmNlYTAwN2I2ZTYlMjclMEElMjAlMjAlN0QlMjklMjIlM0UlMEElM0MlMkZzY3JpcHQlM0U= What You'll Learn: What AI "projects" are and why they matter for dental content creation Step-by-step setup for a Claude project with your dental brand style guide Step-by-step setup…
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Nov 10
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dental ai content

[Byte Sized Podcast Ep. 19] The Soul Test: Why 99% of Dental AI Content Fails (And How to Fix It) Feat. Kevin Henry and Shawn Zajas

By AI, Byte Sized Podcast, Copywriting
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 What You'll Learn Why most dental AI content lacks soul and personality—and how to fix it The "Pepsi Test" method that proves brand style guides create dramatically better results…
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Aug 10
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dental content for AI

5 Ways To Make Dental Content for AI That Gets Recommended

By AI, Copywriting
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 Why AI Matters for Dental Marketing Search is changing, and so is the way potential patients discover dentists online. Not long ago, showing up on the first page of…
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May 14
Love0
My Social Practice - Helping dental practices find new patients -

Dental SEO Copywriting in 2025: How to Write Website Copy That Wins with Google and AI Search

By AI, Blogging, Copywriting, SEO
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 Dental SEO Copywriting in 2025 Is Smarter, Not Harder Search engines have changed, and so have the rules of ranking. In 2025, dental SEO copywriting is no longer just…
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Feb 05
Love0
My Social Practice - Helping dental practices find new patients -

Why Every Dentist Needs a Dental Blog (And 10 Topic Ideas to Get You Started!)

By Blogging, Copywriting, Websites
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 Do I Need a Dental Blog? Um, Yes. When was the last time you updated your dental website? If the answer is, "Uh...I think we changed the office hours…
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