YOU MAY BE ASKING YOURSELF, “What does a patient appreciation party have to do with social media marketing? The idea of throwing a party was around long before the internet and social media tools.”
Good Question. Here’s The Short Answer:
In days past, if you threw a party to say thanks to your patients, it was one moment in time. If you were really organized, you may have had the one-hour photo provider at your local drugstore make a few extra prints to snail mail to some of the attendees. Social media tools have changed the way you can leverage events like this!
Using social media, the time leading up to the event, and the time after the event, are as important as the event itself.
Leading Up To The Event
A second idea is to create a Facebook event through your business page. Event pages are very useful because they allow people to RSVP. The dentist and all team members can then select guests to invite from their Facebook friends! People can comment on the event page’s wall or add links, photos, and videos. As an administrator, you can also send event updates to your page’s fans!
Read this quick step-by-step on how to create and invite people to your business’s Facebook event.
During The Event
Here are other details about Dynamic Smile Design’s Patient Appreciation Party:
- This was actually the first time they had done it. But it was such a success that they’re planning to make it annual event!
- They gave out awards like “Sexiest Patient”, “Most Dazzling Patient”, “Patient With The Most Original Cookie Recipe”, “Family With The Most Beautiful Smiles”, etc.
- As guests arrived they filled out name tags with their name and “A Passion” written on the tag—a great conversation starter!
- There was mingling, wine, food, and hand wax treatments.