Michael Richards Orthodontics recently had a Harry Potter themed patient appreciation party. One of the cool things they did is they created a blog post as the invitation, then when patients came in their practice and wanted to RSVP for the party, they were directed to the post to RSVP in the comments section! This was brilliant because it drove traffic to their blog, increasing awareness of all their social media tools and blog content! This is a fantastic dental SEO tactic that will help your dental practice rank higher in search results.
Now that the party is over, they continue to use the momentum that was created there to pump content on their Facebook wall through simple, inexpensive contests and giveaways like the one shown above.
To the Michael Richards Orthodontics team… Nice job!
Now, It’s Your Turn!
What themed patient appreciation party idea would work for your practice? What simple giveaways would create buzz in your practice before, during, and after the event? Be creative!
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page.