MEET THE TEAM AT K&J DENTISTRY—a fun and friendly group of people who understand that social media is about relationships.
From their practice in Walnut Creek, California, Dr. Kwon and Dr. Jabbour provide dental care with excellent customer service. On their website, they state “We want to engage and connect with our patients. We want to find out what’s most important to you and work together to meet your goals.” Their social media platforms prove this statement to be true.
Here’s how K&J Dental creates relationship-based social media:
Getting The Whole Team Involved
Dr. Kwon told us that in monthly meetings with the whole team, “We discuss our FB promotions so that everyone in the office is mentioning it to our patients and we are all on the same page. We also sit down and brainstorm our social media plans for upcoming months.”
Right now, a social media plan that’s working for them is a promotion called “Our Favorite Things”. Each month, a team member chooses one of their favorite things as the prize for an Enter To Win promotion.
Sparking Conversation Through Sharing
K&J’s promotion is especially fun because it lets patients know more about the team. Dr. Kwon told us that this is a great way to spark conversation with patients—in the office AND on social media. “So far we like our response because instead of just a LIKE we are getting some pretty good comments and reviews.”
Building A Following By Following Up
Comments on your blog or Facebook page are a reason to celebrate! K&J Dental makes a point of sharing them with the team so everyone gets excited about connecting with patients. Then they encourage the feedback by:
- Personally, thoughtfully responding on their blog.
- Persistently updating and sharing on Facebook.
- Directly thanking patients for their participation when they come into the office.
Enthusiastically responding to patients makes them feel good about getting involved, it reinforces the social media relationships, and it helps connect what you do online with what you do in the office. Grateful replies are what create a faithful follower out of every patient you interact with.
We asked Dr. Kwon to share her thoughts about the biggest benefit of social media for THEIR PRACTICE. She said,“Social media is a great way to stay connected to our patients without having to bombard them with email newsletters. Instead we offer lots of information on our blog, have many great reviews for them to read, fun promos and check-in specials.”
Lesson Learned: Great point! What’s great about social media is that it’s permission-based marketing. Instead of interrupting your patients’ day with advertisements they don’t want to hear, they’re seeking you out for the value you provide, and the relationships that they have with you.
When we asked Dr. Kwon to share her thoughts about the biggest benefits of social media for THEIR PATIENTS, she replied,“Patients love the opportunity to get to know us on a more personal, less clinical, level. Most importantly, it’s a relationship builder. Many of our patients who are active on our Facebook wall feel like they really know us on a personal level, and that is great for building long term relationships.”
When asked her opinion about what’s the HARDEST part of social media marketing, Dr. Kwon said,“It‘s tough to be disciplined and keep the Facebook posts current. In the beginning we felt it was too overwhelming to deal with every social media site. So our goal was to concentrate on Facebook and get that going. We have designated 1 team member to be in charge of the social media campaign. Everyone on our team sends her photos or ideas to post and she does the posting.”
Lesson Learned: That’s a great way to solve the challenge of responsibility in the practice. Everyone on the team should be participating, but it’s important to have one person in charge so that things actually get done.
We asked Dr. Kwon which services or items provided by My Social Practice have proven to be the most helpful. She replied,“We feel the most valuable service My Social Practice provides is linking all of our social media together. It is hard enough to keep up content ideas, and our ideas in addition to the daily kickstart ideas keeps our Facebook wall current with regular postings.”
Lesson Learned: Social Media, by nature, has a tendency to be confusing and disorganized, but we’re here to help you form specific goals, and stick to a strategy that will help you achieve them.
When asked what her practice was excited to try next, Dr. Kwon told us,“We are learning that lots of patients like using Instagram…. I guess this will be our next direction.”