This whole Pokémon Go thing has been pretty crazy over the last couple of weeks, hasn’t it? But what does it REALLY have to do with local marketing? There are all kinds of news stories out there talking about how to leverage the Pokémon Go craze to market local businesses. But does that really work?
Well, in some cases, for some businesses, it may. But let’s talk about what it means specifically for your dental practice. Whenever you do anything related to marketing your dental practice, always first consider “The Why”, and then consider “The What” and “The How”.
So, why participate in the Pokémon Go craze? Because marketing today is about engagement and relationships—not about advertising to sell stuff. This is not about you! Don’t talk about you! This is about people—primarily your patients, and prospective new patients! And that’s what THEY are thinking about today!
Never forget… Digital marketing is NOT about turning strangers into patients. It’s about turning patients into advocates for your dental practice.
What do you want people to do? You want people to comment on your social media platforms, tag your practice, and share your practice with their extended family members, coworkers, neighbors and friends. You want your patients to do visitor posts during their appointments! You want patients to help market your practice for you. They’re your advocates and they help you raise top-of-mind awareness for your dental practice. At My Social Practice, we make doing that easy and we show you how.
A couple of days ago we sent our clients a great idea, along with all the materials they needed to make this happen quickly and effectively, including social signs to physically use in their practices and the digital files to use on their social media accounts. We also included easy instructions showing them exactly what to do to make this simple and highly effective.
We are providing you with these same client materials FOR FREE! Simply click the link below to download!
You don’t have to know anything about Pokémon to get started! Pokémon Go is essentially a smartphone-powered scavenger hunt, where players walk to real world locations, called Poké Stops, to pick up in-game supplies and catch Pokémon.
Download the app and see if there is a Poké Stop in or around your practice. If there is, take a screenshot, share it on your practice’s social media accounts, and invite players to pass by and pick up some items!
Also, the types of Pokémon that can be caught vary by location, and certain kinds may be unique to the area around your practice! Use the app to find a few, take some screenshots, and share them on social media. Invite patients and fans that catch a Pokémon at your practice to share a photo of what they caught, tagged with your practice location!
Or, have a prize giveaway! Pokémon trainers love to show off their collections. Create a post inviting fans to comment with a photo of their best Pokémon, and announce that one lucky fan will win a prize!
The Pokémon Go craze is a perfect opportunity to introduce new people to your practice as well as do something fun with your patients that they’ll remember you for. And by building those relationships, you make them more likely to recommend your practice to family and friends.