“Why would anyone follow their dentist on Facebook?”
For practices approaching social media marketing for the first time, this is a question that often comes up. At first glance, teeth might not seem like the most interesting topic. But the rules for creating engaging Facebook content apply to dentistry as much as anywhere else: make it relevant, personal, useful and fun!
By consistently providing content that makes your practice worth following, you introduce your team and culture to more potential patients, as well as build relationships with current patients, boosting retention.
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Here are three ideas for fun dental Facebook posts you can try this week:
1: Show Off a New Piece of Practice Equipment
Most people who visit the dentist have no idea what all the different machines and tools in the office are for. Create an interesting and educational Facebook post by briefly explaining how a piece of dental technology helps you better serve patients! Here’s an example from the practice of Dr. Greg Potempa:
2: Post a Healthy Hygiene Team Photo
We’ve seen that a great way to kickstart engagement with your posts on social media is to include a photo of your team! Grab some props from around the practice like toothbrushes, boxes of floss and tubes of toothpaste and snap a group photo. Tag your team members in the photo and upload it to Facebook with a caption inviting fans to Like the post if they’re brushing and flossing daily! We love how the team at All Family Dental did it:
3: Create a Two-Minute Tour Video
According to a study by Colgate, as many as 30 to 40 million people in the USA alone avoid the dentist because of fear and anxiety. Show potential patients how welcoming and comfortable your practice is by taking them on a quick virtual tour! Using Facebook Live on the Facebook smartphone app, you can easily create a live broadcast which will be automatically posted to your page as a video afterward. This one from Lifetime Smiles is a great example:
Being active on Facebook is one of the best ways to keep in touch and strengthen relationships with patients after they’ve walked out your door.
What you post should focus on providing value to patients—it could be by teaching them something new about hygiene, advising them of oral health dangers, or just simply making them smile! By getting creative with your team and considering patients’ needs, you can turn even the simplest of posts—like a reminder to brush and floss—into a showcase of your practice culture.
Tired of searching endlessly for something interesting to put on Facebook? My Social Practice clients get post ideas like this delivered to their inboxes every weekday morning, including post images, videos, links, and downloadable Social Signs! We make it easy to create a consistent feed of varied and shareable content that will make fans want to interact with you.