Dental Contest Ideas That Increase Followers And Grow Your Practice
We’re celebrating the Olympics by suggesting little in-practice dental contests that make for fun videos to post to your dental social media accounts! We’ve come up with 5 dental office Facebook contest ideas to get you started and some free materials to download.
Not only will you build relationships with your team, but fans will love seeing your practice culture! Throw your own ideas into the mix for added fun!
Follow this simple tutorial and check out these great tips on setting up a livestream if you want to record your videos on Facebook Live. When shooting, make sure the environment is well lit and the subject is close enough to the camera (framed from about the waist up).
We know that staying consistent with your social media publishing is not easy, it takes a little time. But with these ideas and resources to get you started you should be able to implement them quickly and without stress.
1. Floss Like A Boss Contest
The Floss Like A Boss is a dental marketing campaign that we created years ago. But that doesn’t mean it’s not relevant. It’s consistently been one of the best contests to run dental practices.
The first goal of running this dental contest is to get your patients to floss more regularly. Obviously!
Your second goal is to improve the patient experience in the office.
If you’d like to kick this off in your office, give us a call.
2. Dental Contests and Give-a-ways Using Social Signs
Social media signs are a great tool for running a contest or give-a-way on Facebook or Instagram.
We’ve found that running a contest like this shouldn’t last longer than a month and the prize shouldn’t be too much. When dental practices have spent $50 on a prize versus $250, we’ve found it not to be worth the extra expense.
What this means for your practice is that you could make social sign contest ideas a regular part of your social media marketing strategy.
3. Brush With Danger Dental Contest
4. The Floss Dash Dental Contest
All competitors are given containers of floss (same teams). Competitor #1 holds the container while #2 grabs hold of the end of the floss and runs until the case is empty. #2 then races back and #1 puts the floss back into the case. Whoever runs the fastest & puts the floss back wins!
5. Plastic Cup Stack Attack Dental Contest
Additional Questions That Dentists Often Ask
How do we run a dental contest on social media?
Before you run off and start a social media contest make sure that the way you’re running the contest is legal. In the dental industry you have to deal with HIPAA regulations, which, frankly are a pain but necessary.
The biggest problems with dental contests are state regulations on how marketing your dental services is incentivized. In many states you’re not allowed to incentivize the purchase of a service.
Another issue you want to understand are the rules related to the social media platform that you’re going to run the contest on. We recommend using Facebook, Instagram, or TikTok.
Is it legal to run a dental contest on Facebook or Instagram?
Before you run off and start a social media contest make sure that the way you’re running the contest is legal. In the dental industry you have to deal with HIPAA regulations, which, frankly are a pain but necessary.
The biggest problems with dental contests are state regulations on how marketing your dental services is incentivized. In many states you’re not allowed to incentivize the purchase of a service.
Another issue you want to understand are the rules related to the social media platform that you’re going to run the contest on. We recommend using Facebook, Instagram, or TikTok.
About the Author: Adrian Lefler is a dental marketing expert and a key member of the dental social media team at My Social Practice. My Social Practice is located in Salt Lake City, Utah. Adrian is passionate about helping dental practices grow. Interested in learning more about the benefits of social media for dentists please schedule a complimentary consultation. And, don’t forget to read our Google My Business reviews.