Table of Contents
- Dental Office Campaigns To Increase Social Media Engagement
- Why Your Practice Should Run a Campaign
- Easily Generate Engaging Content
- Unite Your Team and Showcase Practice Culture
- Spark Interaction and Grow Your Audience
- Build Your Practice With A Dental Office Campaign
- 21 Essential HIPAA Dental Questions You Were Afraid To Ask
- Webinar Recording: We Got Hacked! How To Prevent Your Facebook Page From Being Hacked, Like Ours Did
- Dentist Website SEO: What To Know About Google’s ‘Helpful Content’ Update
Dental Office Campaigns To Increase Social Media Engagement
Sadly, not everyone is a fan of social media. Maybe they think it doesn’t do any good, they’re shy, or they simply never learned how to use it. You might have a few people like this on your team. In any case, if you’re in charge of your practice’s social media, it can be difficult to get everyone to participate.
Why is it so important to get everyone involved? Because each member of your team has something unique to offer, and will connect authentically with different people. Through social media, your team members can continue to strengthen the relationships that start in your practice. And as you build relationships, patients will be more likely to become advocates for your practice by referring friends and family.
Practice campaigns in particular are much more effective and engaging when a dental team participates together. A monthly campaign might be in support of a good cause, like breast cancer awareness, or encourage good habits, like reminding patients and fans to brush for two minutes. Others, like the “Soak the Doc” campaign many My Social Practice clients recently did, are just for fun!
Why Your Practice Should Run a Campaign
You can create a campaign out of just about any cause your practice wants to support. The important thing is that it’s something your team is passionate about, and you find ways to involve anyone who visits your office. Here are just some of the ways a good campaign can take your social media marketing to the next level:
Easily Generate Engaging Content
For many practices, just coming up with ideas for posts is the hardest part of social media. Running a monthly campaign makes it easy! Along with opportunities to snap and share photos of your team and patients, you can post facts, personal stories, and other information related to the campaign’s theme. Check out our blog post with guidelines on sharing photos that include patients.
Unite Your Team and Showcase Practice Culture
The more you put into a campaign, the more you’ll get out of it. Make it a big deal and be enthusiastic! As you show the fun and personal side of your practice culture, you will strengthen relationships with patients and fans — boosting patient retention and inviting more people to become a part of your practice family.
Spark Interaction and Grow Your Audience
Whether patients and fans participate in your campaign in-practice or online, each photo, Like and comment creates buzz and builds your online presence. Create opportunities in your practice for patients to snap selfies to share on their own social media pages (perhaps to enter to win a prize). When they do this, they become advocates for your practice by showing their friends and family what a great experience they had with you. This kind of recommendation from a friend is the type of marketing people trust the most.
Build Your Practice With A Dental Office Campaign
Social media is a team effort, and it’s difficult to be effective when there are people standing on the sidelines. Meet with your team and brainstorm together a campaign that you can all get excited about! It can be the perfect starting point to a campaign that builds relationships, expands your online presence, and creates powerful word-of-mouth marketing.
Need some ideas and materials to make your campaign really shine? My Social Practice clients get a Campaign-in-a-Box every two months included with their service! These boxes have posters, Social Signs, instructions and other materials to make the campaign a success. Watch our blog and social media pages for great campaign photos from our clients, and contact us for a free demo of our services!
About the Author: Adrian Lefler is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Adrian or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists or our dental websites service, learn more here.