A large percentage of potential patients looking for your practice online are going to get their first impression of you on Google Search. Use Google’s new Posts feature to help show that you’re active, knowledgeable, and personable!
Processing literally billions of searches every day, Google remains the #1 choice of people looking for information about local businesses and services. And what consumers see when they search has a huge impact on where they eventually decide to go.
In fact, Google reports that 76 percent of people who search for businesses nearby have changed their mind about where to go based on search results, and 28 percent of those searches result in a purchase. When people search for a local business on Google, they’re ready to make a purchasing decision — so you need to make sure your dental practice’s Google profile is the best it can be.
Apart from keeping your business details updated and gaining positive reviews, there are other ways Google has introduced for you to establish initial rapport with people who search for your practice. Most recently, they’ve introduced Google Posts, which you can use to engage potential patients and provide valuable information where they’ll actually see it!
Here’s how it works:
1. Log into your practice’s Google Business account at google.com/business.
2. Find the Posts section and click “Create Post.”
3. Upload an image and write the text for your post. Keep it short, or simply write the title of the content you’re linking to. If you are linking to something else through this post, click the “Add a Button” option and add the URL.
4. Publish your post!
Keep in mind that your post will expire in one week and be removed from your Google Search business profile, so make sure you’re consistently providing fresh new content! The email address attached to your Google Business account will receive a notification when your post is about to expire.
Your dental practice’s presence on Google is one of your most important marketing assets, so don’t miss any opportunity to make it more appealing to potential patients. With Google Posts, keep everyone up-to-date on special offers, events, blog articles, team milestones, and all the other great things happening in your practice!