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DSO & Group PracticeWebinars

Mastering the Marketing Transformation: From Solo Practice to DSO Dynamics

By January 8, 2024No Comments

The Dental Marketing Shift From Private Practice to DSO’s

* For more information on how to attend the AADGP Annual Conference, register here. Use code: MYSOCIALPRACTICE25 for a 25% discount! *

In the ever-evolving landscape of dental marketing, the transition from private practice to a Dental Support Organization (DSO) structure presents a unique set of challenges and opportunities.

On January 4th, 2024, two leading figures in the dental industry, Blake Hadley, Founder and President at My Social Practice, and Dr. Eric Tobler, National Clinical Director for Mortenson Dental Partners and board member of the American Academy of Dental Group Practice (AADGP), shared their invaluable insights in a comprehensive webinar. This session, designed for both private practitioners and members of DSOs, aimed to dissect the nuances of dental marketing strategies across different dental practice models.

What Was Discussed in this Webinar

This webinar explored the intricate world of dental marketing, focusing on the distinctive challenges and advantages inherent in the management and operation of DSOs as opposed to private dental practices. With his extensive journey from propelling a private practice to joining a network of practices under a DSO, Dr. Eric Tobler brought a unique perspective to the table. His experiences illuminated crucial aspects of dental marketing strategy, patient experience, and the analytical approaches necessary for success in these varied environments.

Blake Hadley, equipped with a profound background in digital marketing for dentists, complemented this discussion by offering practical advice and best practices drawn from his diverse experiences with both private practices and DSOs. The webinar was not just a theoretical exposition but also a practical guide filled with real-life case studies, illustrating how different marketing strategies play out in the real world.

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Attendees of this webinar gained a plethora of knowledge and insights, specifically aimed at:

  1. Understanding Marketing Distinctions: Recognizing the fundamental differences in marketing approaches between private practices and Dental Support Organizations. This includes an appreciation of the unique challenges and benefits each model presents.
  2. Personal Branding and Autonomy: Exploring the impact of personal branding in private practices and how it can be enhanced or compromised within DSO settings. The discussion also delved into the level of autonomy each model provides in shaping and implementing marketing strategies.
  3. Analyzing DSO-Managed Marketing: Gaining a clear view of the advantages and disadvantages associated with marketing managed by DSOs, in contrast to the benefits and challenges of maintaining control over marketing strategies in private practices.
  4. Successful Digital Marketing Strategies: Understanding and applying successful digital marketing strategies tailored for the distinct needs of private practices and DSOs. This also includes learning about the tools and processes that optimize online presence management for dental practices.
  5. Real-Life Case Studies: The webinar showcased real-life case studies demonstrating effective marketing strategies employed in both private practices and DSO-managed practices, providing attendees with practical examples to model their strategies.

Meet the Presenters:

Blake Hadley, President and Cofounder of My Social Practice

Blake has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He’s passionate about helping dental practices use out-of-the-box thinking to create stories that spread online.

Over the past 13 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing. His presentations are always entertaining and thought-provoking, while explaining the very latest trends and technologies in digital marketing. He refuses to let the dental industry fall-behind!

If you’re interested in booking Blake to speak at your event, you can do that here.

Dr. Eric Tobler, National Director at Mortenson Dental Partners

Dr. Eric Tobler is a distinguished figure in the field of dentistry, currently serving as the National Clinical Director for Mortenson Dental Partners, one of the largest groups of dental practices in the United States. With a career spanning over a decade in the dental industry, Dr. Tobler has been at the forefront of advancing dental practices, emphasizing both clinical excellence and patient-centric care.

Dr. Tobler obtained his Doctor of Medicine in Dentistry (DMD) from the University of Nevada, Las Vegas. His commitment to continuous learning led him to pursue a Master of Business Administration (MBA) from Washington State University, equipping him with a robust understanding of business and management principles in the healthcare sector.

Beyond his clinical and administrative roles, Dr. Tobler is actively involved in professional dental organizations. He is a respected board member of the American Academy of Dental Group Practice (AADGP), where he contributes significantly to shaping the future of group dental practices. His involvement with the AADGP underscores his dedication to the collaborative growth and development of the dental community.

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