Dental Social Marketing: 3 Steps To Giving Back And Sharing Your Story
A COUPLE OF DAYS AGO, it was Giving Tuesday. Here at My Social Practice, every business morning we are on the lookout for awesome dental social media ideas. When we find something awesome we send it out to our clients. it’s part of our complete dental social media marketing service. A recent find was a Facebook post idea/graphic.
On Giving Tuesday we sent our clients two versions of this artwork (see inset image). The first version was for their Facebook page and Instagram account. The second version was designed to be printed and to write down a way the practice “gives back”—then, we suggested taking a photo for posting on their Facebook pages.
Great Messages, Great Causes, Great Conversations Through Dental Social Media Marketing
Sharing with your community that you’re a giving practice, that you care about your community in more ways than oral health, is a fantastic way to build dental social marketing, online clout, and awareness.
I’ve spoken with some dentists who for years have donated time and tens of thousands of dollars to their community, and they have not said a word about it. I think very highly of dentists like this. BUT, there is a way to talk about the philanthropic efforts of your practice without bragging.
With the dental social marketing idea I mentioned above, here are just a few examples of the things many of our clients posted:
Dental Social Marketing Action Item:
Now it’s YOUR turn! We’ve made it easy!
Step 1: During your next team meeting brainstorm one simple idea for helping others and for giving back. Need more ideas? Subscribe to our blog and check out our Free Social Media Dental Ideas page.
You can also take a look at this ebook:
Step 2: Click >>HERE to download your printable image. Print it, then write down what you’re doing. Now, take a photo of team members holding it for your Facebook page and write a great caption. Invite your fans to participate and to help by sharing it!
Step 3: Set a goal to do this monthly or quarterly. By exercising a little persistence and patience you’ll be delighted by the connections, trust, and loyalty you’ll build with your patients and prospective patients. People like doing business with people they like. YOUR dental practice is no different, especially when it comes to dental social marketing.
What are you doing to give back? Comment below and let us know!
Adrian Lefler is the CEO and Co-Founder of My Social Practice and a recognized dental marketing expert with nearly two decades of experience. He is a trusted voice in dental marketing, AI in dentistry, and emerging technology, and he hosts BYTE SIZED, a podcast focused on dental AI, innovation, and technology.
