When Your Friend Becomes a Producer and Solves the AI Music Problem
So picture this: I’m sitting in my office, scrolling through yet another dental practice’s social media feed that looks like every other practice on the planet. Same stock photos, same generic captions, same “we love our patients” posts. I’m thinking to myself, “There’s got to be a better way to help these practices stand out,” when my phone buzzes with a text from John Crouch.
Now, John and I have known each other for over a decade. He’s been with Dentsply Sirona for 15 years, and I’ve had the pleasure of speaking at events he’s organized on digital marketing topics. But here’s what I didn’t know about John until recently – the guy’s been running a secret life as a dental parody band leader called the “Global Molars.” Yeah, you read that right. A dental parody band with members from all over the world who’ve never actually met in person.
But that’s not even the crazy part. The crazy part is what happened when AI music generation tools hit the scene.
The Content Creation Nightmare That’s Keeping Me Up at Night
Look, I’ve been doing dental marketing for 15 years, and if there’s one thing that makes me want to pull my hair out, it’s watching practices struggle with content creation. Every practice owner I talk to says the same thing: “Adrian, we know we need to post more engaging content, but we don’t have time, budget, or creativity to make anything that doesn’t look like stock footage.”
Trust me, I get it. You’re trying to run a practice, not become the next Steven Spielberg. But here’s the thing – in a world where everyone’s scrolling through feeds at lightning speed, generic content just gets lost in the noise. I’ve watched this cycle happen probably a thousand times: practices start with good intentions, post the same old stuff, get zero engagement, and then give up on social media altogether.
We’ve tried everything – better photography, video testimonials, behind-the-scenes content. But there’s always been this missing piece, this thing that could make content truly memorable and uniquely theirs.
The Moment Everything Changed
Then John shows me something that honestly gave me chills. He pulls up this AI tool called Suno and says, “Adrian, watch this. I’m going to create a custom theme song for your dental practice in about two minutes.”
I’m thinking, “Yeah right, buddy. Two minutes to create music? What is this, some cheap elevator music generator?”
But here’s what John said that really hit me: “Everyone became a publisher when smartphones came out, but that didn’t guarantee success. Now everyone can become a music producer with AI, and while that doesn’t mean you’ll become the next Taylor Swift, it means you can create something uniquely yours that actually serves your specific needs.”
He types in a simple prompt: “A funky song about articulating paper used by dentists to check occlusion.” That’s it. No complex music theory, no expensive studio time, no begging musician friends for favors. I didn’t realize I was stressing over a music problem, but here was the solution.
What Happened Next Blew My Mind
Two minutes later – and I’m not exaggerating here – we’re listening to a fully produced, professional-quality song with lyrics like “Got the dentist in the house checking out my bite, with that little blue paper, make sure it’s all right.” The production quality was record-label ready. I’m talking full instrumentation, mixed vocals, the works.
That’s insane, right?
But here’s the part that got me excited: John then shows me how he created a birthday song for his cousin Terry, who’s a Star Wars fanatic born on May 4th. He gave Suno minimal direction – just that Terry loves Star Wars and it’s his birthday – and got back a personalized rap song that made his cousin feel like a rockstar.
This is the part where my marketing brain started spinning. If you can create custom music for birthdays, what about creating music for practice events? Team celebrations? Patient appreciation? Educational content? Boom. No more music problem, no more generic content black hole.
The Numbers That Made My Jaw Drop
Here’s where it gets really interesting from a business perspective. John broke down the economics for me:
- Traditional route: Hiring a composer and studio musicians could cost $5,000-$15,000 for a single custom song
- Stock music licensing: $50-$500 per track, but you’re limited to what exists and risk copyright issues
- Suno AI approach: $10-$20 per month for unlimited custom music creation
But the real ROI isn’t just in cost savings. It’s in the engagement. John showed me analytics from practice videos that used his AI-generated music versus those with stock audio. The custom music content was getting 3-4x more engagement and shares.
Think about it: when’s the last time you remembered a dental practice’s social media post? Now imagine if that post had a catchy, custom song about teeth cleaning that actually got stuck in your head.
Why This Changes Everything for Dental Marketing and Solves the Music Problem for Dentists
This isn’t just about making cute songs. This is about solving four major content problems that every practice faces:
Copyright Protection: No more worry about using someone else’s music and getting hit with copyright claims. I’ve seen practices get $1,000-$25,000 fines for using images they found on Google years ago.
Brand Differentiation: Every practice can now have signature music that’s uniquely theirs. Imagine patients humming your practice’s theme song on their way home.
Content Volume: Instead of struggling to create one video per week, you could be creating multiple pieces of engaging content because you’re not limited by music availability.
Emotional Connection: Music triggers emotions in ways that talking heads and stock photos never will. You’re creating an audio brand that patients will remember.
What This Means for Your Practice
I’m not gonna lie – I immediately started thinking about how to implement this with my MSP clients. Picture this: a practice that goes to a dental conference creates a custom song about their experience, complete with video clips of the team learning and having fun. That’s not just content; that’s storytelling that builds culture and attracts the kind of patients and team members you want.
Or imagine creating seasonal songs – a back-to-school cleaning reminder song, a Halloween candy consumption awareness track, a New Year’s resolution dental health anthem. The possibilities are endless, and each one positions your practice as creative, fun, and memorable.
Or maybe you have someone on staff with a knack for writing dental pun-based raps, like our copywriter:
See? (Check out four other examples here, by the way.)
This creates a competitive advantage that’s almost impossible to replicate because it’s so uniquely you.
Try It Out Yourself
Here’s what I want you to do: go to Suno.ai and set up a free account. Start simple – create a 30-second jingle about your practice or a fun song about flossing. John’s right that you can literally just type “create a funky song about dental hygiene” and get something usable.
Trust me on this one – five years from now, practices that embrace this kind of creative content will be the ones thriving while everyone else is still posting stock photos of smiling patients.
The future of dental marketing just got a whole lot more interesting with AI music creation for dental practices.
In This Episode:
John Crouch, Clinical Affairs Manager at Dentsply Sirona
John Crouch has extensive experience in the dental industry. As the Clinical Affairs Manager and previously as the Global Digital Education Manager at Dentsply Sirona, he helps to empower millions of customers by proudly creating innovative solutions for healthy smiles.
Adrian Lefler, CEO and Co-founder of My Social Practice
Adrian Lefler, CEO of My Social Practice, is a seasoned expert in the dental marketing industry with 14 years of experience. He is widely recognized for his engaging and informative presentations. Based in Suncrest, Utah, Adrian shares his life with his wife, four children, and a lively mix of pets. My Social Practice is a leading dental marketing company, and Adrian is passionate about helping dental professionals succeed in this dynamic field.
Frequently Asked Questions
Is AI-generated music actually legal for commercial use in my dental practice?
Yes, with platforms like Suno, you own the rights to music you create, especially with paid subscriptions. This eliminates the copyright risks that come with using popular songs or even some stock music libraries.
Do I need any musical experience to create professional-sounding songs with AI?
Not at all. You can start by simply describing what you want (“upbeat song about teeth cleaning”) and the AI handles the composition, arrangement, and production. You can get more sophisticated with custom lyrics later if desired.
How much does it cost compared to hiring musicians or licensing music?
Suno’s paid plans cost $10-20 per month for unlimited song creation, versus $50-500 per track for stock music licensing or thousands of dollars for custom composition. The ROI is immediate for practices creating regular content.
Can I integrate AI music with my existing video editing software?
Yes, Suno allows you to download your songs as audio files that work with any video editing software, from simple phone apps like iMovie to professional platforms like Adobe Premiere.
How long does it take to create a usable song for my practice's content?
Most songs are generated in 2-3 minutes. If you want to customize lyrics or try different styles, you might spend 15-30 minutes total to get exactly what you want for a specific video or campaign.
