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Dental Social Media That Builds Your Practice Brand & Search Rankings

Consistent social media posting is now one of the most important things a dental practice can do to rank in Google, get recommended by AI search, and reach new patients. My Social Practice helps dentists, orthodontists, pediatric dentists, and specialists build a social media presence that increases followers, improves SEO, strengthens referral networks, and increases new patients.

We offer three service levels designed around how much you want to control, how much you want us to handle, and how seriously you want to grow your practice. Showing up consistently on social media is no longer optional. It is something you do because AI search engines are paying attention.

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cute asian girl rating her dentist on social media
dental team checkin their socials

If You Want the Best Dental Social Media Service, Work with the OGs

We did not just enter dental social media, we built it. My Social Practice created the playbook in 2010 that the rest of the industry has been copying ever since, and we have never stopped improving it. Here is where that stands today:

7,000+ dental practices serviced.

Dental Practices Serviced

152000 followers on social media

Followers on our Social Media Accounts

5.8 million Followers Acquired for our Client Practices

Followers Acquired for our Client Practices

1.2 million Google Reviews Acquired for Client Practices

Google Reviews Acquired for Client Practices

When the Dental Industry Needs Social Media Training, They Call Us

dental industry big wigs

Schedule Adrian Lefler, My Social Practice CEO, to speak at your event.

Book Adrian to Speak

One Social Media Service. Three Different Ways to Work with Us.

Essential Tier

You Create Content with Our Tools & Training

The Essential package puts you in complete control of your social media. You create the content, you manage the posting, and you run the entire campaign, but you do it with our purpose-built publishing platform. This includes a full dental content library, Canva integration, AI-assisted caption writing, local hashtag targeting, weekly trending ideas, and a team of social media specialists available to train and support you every step of the way. The result is a practice-run social media program that feels effortless because the system behind it was built to make it that way.

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working on canva integrated social media on laptop

Performance Tier

You Send the Content, We Handle the Rest

The Performance package is for practices that want to stay involved in content creation but hand everything else off to us. Your team captures the moments, photos from the office, videos with patients, behind-the-scenes clips, and sends them our way. From there we handle everything: captioning, hashtags, scheduling, comment management, graphic design, and publishing. You stay connected to your content without having to manage a single deadline or calendar.

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Happy dentists in operatory and in the office

Signature Tier

Our Best Value, Do-It-For-You Service

Our Signature service is where we come to you. Our media team travels to your practice for a dedicated full-day shoot, bringing professional video, photo, lighting, and sound capabilities, and leaves with a full year’s worth of content built around your practice, your team, and your patients. From there, you choose how to run it:

Signature with Essential: Your practice manages the publishing. You have everything you need for the year, professionally shot content, our publishing platform, our tools, our training, and our support. You stay in control, and your content looks like nothing else in your market.

Signature with Performance: We manage everything. We take the content we shot and handle all captioning, scheduling, comment management, and publishing throughout the year. You show up on shoot day. We handle the rest.

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olympus view dental signature tier social media with msp
happy patient shaking dentist's hand

The Online Front Door of Your Practice

Social media is now a major part of how patients find dental practices online. Instagram and TikTok are often the first stage; your dental website is where patients go next to book. Social media is where patients form their first impression of your practice, often before they ever visit your website or read a single review.

Almost as important, Google and AI search engines are now pulling content directly from social media platforms. What you post is being indexed, read, and evaluated by search engines. When patients comment, those comments are being evaluated too. The more consistent your presence is, the more authority you build with the systems that decide who gets found and who gets recommended. Here’s why social media and SEO now work as one system.

If Any of These Sound Like You, We’re Here to Help:

You’ve never posted on social media and not sure where to start.

We give you the tools, the content library, the training, and the strategy so you never have to guess what to do next.

Your best social media person left and things have been quiet ever since.

We pick up where they left off and build a system that does not depend on any one person to stay consistent.

A DSO building an internal marketing system or team but not sure on the most cost effective way.

We have already built the infrastructure, the tools, and the workflows. You do not need to construct something from scratch when it is ready to launch today.

Posting regularly but getting almost no engagement.

We help you create content that earns authentic responses from your patients and community, which is exactly what search engines and AI platforms are looking for.

A specialist practice with no idea what content to create.

We understand how to build content around complex procedures, anxious patients, and referral relationships in a way that actually resonates.

A pediatric practice that knows Instagram is where the parents are but cannot stay consistent.

We have a service level designed to take that burden entirely off your team.

A practice trying to improve its brand without a large marketing budget.

Social media is the highest-return brand-building channel available, and we have a tier designed for every budget.

A DSO or group practice where social media looks completely different at every location.

Our multi-location system brings every office into alignment without removing local relevance.

An orthodontic practice that wants to fill the schedule.

We know how to turn patient stories, before-and-afters, and treatment journeys into content that moves people from scrolling to scheduling.

A practice that tried a marketing agency and got generic posts.

Everything we create is built around your practice identity, your team, and your community, not a recycled dental content template with your logo dropped in.

hands shaking icon

Don’t waste your money building a social media system or new team. Ours is built and costs a fraction of what you’ll spend elsewhere.

We have spent sixteen years building a social media system that manages hundreds of dental locations simultaneously. The infrastructure, the content library, the publishing tools, the workflows, the brand controls, and the multi-location dashboards are all already built, scaled, and ready to launch for your organization within days, not months. A centralized marketing manager at your organization can oversee content and brand consistency across every location from a single dashboard while still allowing location-specific posts where local relevance matters. Every post goes out branded. Every caption is on-strategy. Every location looks like it has its own dedicated social media team, because in effect, it does.

We have worked with small group practices and DSOs managing hundreds of locations. Our system scales the same way in either direction. You do not need to build it. You need to launch it.

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Why My Social Practice

We’ve Been in Social Media Longer than Most Agencies Have Been in Digital Marketing

My Social Practice launched in 2010 with one focus: helping dental practices grow through social media. We started in dental, and we have never left. We understand that a post that works for a general dentist does not automatically work for a pediatric practice, that an orthodontic patient is making a longer-term decision than someone booking a cleaning, and that an oral surgeon’s social presence has to build trust around a procedure that many patients fear. We understand what real engagement looks like versus inflated vanity metrics, and we build our programs around results that actually matter. Social media is also one piece of our full dental marketing services, so your posts can work from the same strategy as your website, SEO, ads, and reviews.

 

dental front desk support on phone with clients

We promise to:

My Social Practice - Helping dental practices find new patients - dental social media
Never suggest a service you do not need.
My Social Practice - Helping dental practices find new patients - dental social media
Always be straightforward about what is working and what is not.
My Social Practice - Helping dental practices find new patients - dental social media
Respond when you reach out.
My Social Practice - Helping dental practices find new patients - dental social media
Treat your marketing budget the way we would treat our own.

Social Media Case Study:

How One of Our Practices Ended up on the Steve Harvey Show

“My Social Practice helped us go viral on social media, landing us a spot on national television!”

Dr. Patricia London and her sister Tracy from Bright Inspired Dentistry, our long-time social media client, were wanting to maintain their top Google ranking. After attending one of our Dental Digital Marketing Conferences (DDMC), they were inspired to begin posting more consistent video content on their social media pages.

The results? Over 39 Million views and an appearance on the Steve Harvey show! Read about their journey and watch their Steve Harvey show appearance below.

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Dr. Patricia London and her sister Tracy from Bright Inspired Dentistry on prime time television

Is Your Social Media Presence Helping You be Found and Chosen?

There is no neutral. Patients are searching. AI search engines are paying attention. Competitors are posting. Every week that passes without a consistent social media strategy is a week of search authority, patient trust, and community presence that someone else is building instead of you. My Social Practice has helped more than 7,000 dental practices, orthodontic offices, pediatric practices, specialists, and DSOs build social media systems that work. We can do the same for yours.

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Frequently Asked Questions

Should dentists invest time and money into social media to find new patients and why?
Photos vs. Video Which gets more new dental patients from social media?
Should dentists be using YouTube Shorts for social media marketing?
What type of content should a dentist post on social media to get the biggest bang for their buck?
Which social media accounts should a dentist post to in order to find new patients?

Dental social media marketing is the use of Facebook, Instagram, TikTok, YouTube, and LinkedIn to build trust with current and prospective patients, stay visible in Google and AI search, and bring new patients into your practice. It covers planning and creating posts, publishing them, answering comments, and tracking results. For a full walkthrough with 36 ideas, see our complete guide to dental social media.

My Social Practice has done social media exclusively for dental practices since 2010 and has worked with more than 7,000 practices, from single offices to DSOs. We built our own publishing platform, dental content library, and training program, and we offer three service levels so you decide how much your team handles. Because social media is one of our full dental marketing services, your posts, website, SEO, ads, and reviews can all work from the same strategy.

It depends on how much your team wants to handle. Essential is for practices that run their own social media using our publishing platform, content library, Canva integration, AI-assisted captions, and training. Performance is for teams that capture photos and videos and want us to handle captions, hashtags, graphic design, scheduling, comment management, and publishing. Signature adds a full-day professional video and photo shoot at your office that produces a year of content, and you can pair it with either Essential or Performance.

Yes. Many patients look up a practice on social media before they book, and a consistent, active presence builds the trust that turns that search into an appointment. Consistency is what makes it work: after Bright Inspired Dentistry, a long-time My Social Practice client, started posting video consistently, its content passed 39 million views and landed the practice on the Steve Harvey Show.

Use the basic formula: ROI = (revenue from social-sourced patients − social media costs) ÷ social media costs × 100. Track it by asking new patients how they found you and by watching inquiries, appointment requests, and website visits from social. Some returns, like reach, relationships, and reputation, build over time and don’t fit neatly in a formula. Here’s how to measure dental social media ROI step by step.

For most practices, Instagram and Facebook are the foundation, with TikTok and YouTube for short-form and educational video. LinkedIn works well for specialists building referral relationships and for DSOs recruiting clinicians. Start where your patients already spend time; our guides to Instagram marketing for dentists and dental Facebook post ideas are good places to begin.

Consistency matters more than volume. Most practices do well posting two to three times a week on their main platforms, with a mix of education, patient stories, team culture, and community involvement. If you’re stuck on what to share, these dental social media post ideas from real practices will fill your calendar.

Short videos usually earn the most engagement, especially patient stories, before-and-afters, team moments, and quick educational clips. Dental TikToks and Reels reach people who don’t follow you yet, and dental marketing videos work across nearly every platform.

Yes. General dentists focus on local awareness and long-term patient relationships. Orthodontists share treatment journeys with patients making a longer decision, pediatric practices reach parents on Instagram and Facebook, and oral surgeons build trust around procedures many patients fear while staying visible to referring doctors. My Social Practice builds content around each specialty instead of using one template for everyone.

Yes. Our multi-location system manages social media for hundreds of dental locations at once. A central marketing manager can oversee content and brand consistency for every office from one dashboard, while each location still posts locally relevant content, and most groups can launch within days, not months. Learn more about our DSO marketing.

Yes. Search engines and AI tools like ChatGPT and Gemini look for signs that a practice is active, credible, and relevant, and consistent social activity is one of those signs. Regular posts and patient engagement support your dentist SEO and AI recommendation optimization, which helps your practice show up when patients ask AI for a dentist.

Yes, and it works best that way. Your social profiles send patients to your dental website, dental advertising puts your best posts in front of new local audiences, and reputation management turns happy patients into the reviews people check before booking. When one team manages all of it, every channel supports the others.