PERHAPS RECENTLY, WHEN YOU’VE VISITED your Facebook business page, you’ve noticed a new addition in the right hand column entitled “Recommendations”:
An Easy, Quick Recommendation Option
Facebook is currently testing a widget that asks viewers to write a recommendation for that particular business page while they’re visiting the page.
Viewers don’t even need to LIKE the page to be able to write a recommendation. Once they make a recommendation, a status update is posted to their wall with the recommendation, as shown below:
From that status update, others can visit your page and recommended it or instantly write a recommendation of their own for your practice.
If any of the viewer’s Facebook friends has also recommended this particular business, those recommendations are displayed first on the page (shown below):
Another Benefit—With More To Come
This demonstrates one more simple way your practice can benefit from having a Facebook page. Facebook is making huge strides all the time in creating features that benefit businesses. As many of you are aware, this past week there were many new changes announced for Facebook. There’s reason to believe that Facebook will soon compete head-to-head with Google’s search and reviews. What do you think?
We’ll be posting more soon about the recent and upcoming changes to Facebook. Most importantly, we’ll talk about the relevance and practical application of these changes for your dental practice.