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Dental Practice Marketing With AI: The Rapid Evolution of AI Video Creation

By March 8, 2024March 22nd, 2024No Comments

dental practice marketing with AI

The Rise of Text-To-Video AI

Spend any time online these days, and you’re sure to encounter articles, think pieces, video essays, and forums discussing the meteoric advancement of AI. Touted as an innovative, futuristic miracle by some and a harbinger of disaster by others, the only thing evolving faster than the discourse surrounding AI is the technology itself. Whether you consider AI friend or foe, the latest development in the space is undeniably impressive: text-to-video creation. And we mean really good text-to-video creation. 

Let’s look at the evolution of AI video creation and uncover some ways you can succeed at dental practice marketing with AI. Trust us, this is definitely not just an excuse to watch weird TikToks of Oscar-winning actor Will Smith eating spaghetti.

What is Text-To-Video AI?

Text-to-video AI converts written text into fully realized videos by analyzing prompts to generate visuals. On February 15, OpenAI (the company behind ChatGPT and Dall-E 3) announced Sora, a text-to-video tool that “can create realistic and imaginative scenes from text instructions.” Simply put, Sora and similar programs can interpret descriptive text prompts and create realistic videos that are up to a minute long. 

There’s no denying that the results are pretty cool, and despite some weaknesses in Sora’s results (more on that later), we may be heading toward a future where anyone can create realistic videos. The implications for businesses are huge; a savvy dentist might grow their practice by using dental practice marketing with AI to easily produce dental marketing video campaigns, for example. 

Realistic text-to-video AI seems to have sprung up overnight, and that’s because, in a way, it has. The last few years have seen rapid improvement, but the groundwork for this technology has been steadily building for decades.

Video AI: Then and Now

AI video creation isn’t a new concept. Computer-generated imagery (CGI for you Marvel fans) began popping up in films in the 60’s and 70’s. In the 1980s, neural networks emerged as a way for computers to process information by recognizing and recreating patterns, similar to how the human brain analyzes data. It wasn’t until the 2010s that the game changed with the introduction of CNNs: convolutional neural networks. CNNs use massive datasets to train programs to look for patterns in images and are the birthplace of modern AI.

While there have undoubtedly been technical and scientific applications for this technology, many creative projects became possible for laypeople, too. As AI became more accessible, creators have used tools like Midjourney and Stable Diffusion to make AI image-replicating videos. Examples abound on TikTok:

By 2023, AI video generation tools could handle more complex prompts, though the results often left something to be desired:

These videos (while hilarious) aren’t exactly prime AI dental marketing material. However, that is changing—and changing quickly.

First of all, we told you there would be Will Smith and spaghetti in this article. But more importantly, text-to-video AI has become exponentially more realistic at a breakneck pace. OpenAI’s Sora is just one recently announced AI program; equally impressive tools like Google’s Lumiere and Pika (launched at the end of 2023) have also emerged into the playing field. 

Text-To-Video AI Today

Sora and programs like it can understand complex text prompts and use them to create emotive characters, multiple-shot videos, consistent visual styles, specific types of motion, and complex objects. However, it can sometimes botch the physics of a scene or fail to render cause and effect correctly. Still, despite the flaws, the results are often incredibly realistic. Just look at these adorable puppies frolicking in the snow:

Or, take a moment to picture this scene. The prompt was, “A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.”

Did your mental image match Sora’s results from the above prompt?

Even when the physics are a little off (like the liquid surrounding these pirate ships), the result is still more lifelike than we’ve ever seen before from AI programs:

We aren’t totally sure what’s happening here, but it’s cute and we could watch miniature red panda content all day:

While the experts at My Social Practice all agree that short-form videos of animals are great, what we’re really excited about is how we can revolutionize your dental practice marketing with AI. We’re always looking for ways to leverage the latest and greatest technology to help dentists succeed.

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Dental Practice Marketing With AI

AI may not be able to perform a root canal or fill a cavity, but that doesn’t mean there aren’t some innovative, practical applications emerging. Some creativity can generate stellar ideas for effective dental practice marketing with AI.

Would you believe the drone flythrough video below isn’t actually shot from a drone?

Flythroughs by Luma AI is an app that uses artificial intelligence to smooth shaky footage from your iPhone to create professional-looking drone flythroughs. Using the Flythrough app, you can take a simple video of your dental practice and transform it into a cinematic office tour. The AI technology used in the app lets you forgo expensive equipment and still produce an excellent piece of dental marketing content.

Your social media strategy can benefit from dental practice marketing with AI just by incorporating videos. Video content does exceptionally well on social media platforms. Share your shiny new office tour on your YouTube page, upload snippets to Instagram reels and TikTok, and post the tour on your Facebook page. 

Are you interested in making short advertisements or informational videos? AI can help you there, too. We used Invideo AI to create this commercial:

Adding video content to your website is an excellent idea if you’re trying to rank higher in search results. When Google analyzes your website, it looks for more than optimized text. A good mix of media, like quality videos and informative copywriting, will tell Google’s algorithm that your website offers relevant, high-value content. Videos boost your dental SEO efforts while keeping potential patients on your website longer.

Trust the Experts in Dental Practice Marketing With AI

My Social Practice is a dental marketing company committed to implementing the newest technology to help our clients succeed. Our dental marketing services stand at the forefront of innovation, with AI integration incorporated into our dental SEO and social media services. Our team of industry experts constantly strives to include the most promising technologies in our products (to the point that it’s a little bit obsessive if we’re being honest). Learn more about dental practice marketing with AI and how our obsession can help your dental practice succeed by scheduling a consultation.

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How can AI be used in dental marketing?

New applications for dental practice marketing with AI are emerging constantly as technology advances. You can use AI to improve your dental website‘s existing text, generate ideas for engaging SEO blog content, experiment with graphic design, and even create videos.

Can AI create marketing videos?

As text-to-video AI becomes more advanced, you can expect more quality options for AI dental marketing videos. Tools like Pika, invideo AI, and Flythroughs can create great content. AI programs like ChatGPT can also help you improve your website and SEO.

Do dentists need digital marketing?

Most potential patients find a dentist online, making dental marketing critical. Social media marketing, website SEO, reputation management, dental website design, and local SEO all play an essential role in a comprehensive strategy. A reputable dental marketing company can execute a custom plan tailored to your practice’s needs. To take advantage of the boom in new technology choose a company that understands dental practice marketing with AI.

About the Author: Megan Nielsen is an SEO strategist and the Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.

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