HAVE YOU STARTED USING VIDEO CONTENT in your practice’s social media marketing efforts? If not, maybe it’s time to begin. Now, don’t be nervous. You’re not expected to produce Academy Award winning films right off the bat! It takes a tiny bit of practice, patience, and baby steps. But, you can do this. It isn’t difficult—and, it’s actually a lot of fun and a great team culture builder.
This is the first in a three-part post series.
To get you started, we’ve created these first three posts:
- Video Creation Basics (1 of 3) Start By Answering A Few Questions
- Video Creation Basics (2 of 3) Simple, Short Talking Head Vids
- Video Creation Basics (3 of 3) Quick Idea #20, Capturing Fleeting Moments
Start By Answering A Few Questions
1. What is the main point you want to make?
Don’t just decide what to say… Be specific. Determine one simple point you want to make and make it succinctly. For example, you don’t need to do a video about The 12 Reasons Implants Are Great. Instead, in your video, share with your audience Why Dental Implants Help You Smile Again.
2. How long should the video be?
Depends on the content, but ALWAYS think shorter when possible. Many great vids are one minute. Some may require two or three minutes. Rarely should you do something longer than that—unless it is a “webinar” or instructional-type format.
3. Who should be in the video?
Should the video include more than one team member? Sometimes it can work. Should the doctor always be in every video? Not necessarily. Experiment. If topics are appropriate, the more team members you can involve, the better. Should you ask patients and friends to participate. Absolutely, when it makes sense. The more involvement, the more likely it will be viewed and shared. If you include patients, be sure to have them sign a simple waiver.
4. Where should you shoot it?
Most of the time you’ll probably just shoot inside your practice. But, don’t hesitate to switch it up a bit and shoot outside or in another location.
5. How formal should it be?
Again, it depends on the subject matter. For the most part, these kinds of videos are not meant to be high production or formal. If you get caught up in scripts, memorization, formal production with dozens of “takes” you’ll likely never do it. Social media is conditioning people to expect simple, quick, honest, straightforward content.
6. Should we wear something special or different?
Probably not. However, a longstanding rule of thumb for video is “however you usually look, consider one notch nicer”. Remember, you’re creating visual representations of your practice culture.
7. How’s the lighting?
One of the biggest mistakes amateur video creators commit is not paying enough attention to lighting. Typically, you need more light than you think you need. Also, avoid bright backlighting that will make people’s faces too dark. There’s more about this in the video below.
8. Are you close enough? Do you need a tripod?
Typically, move a little closer to the subject than you think. It’s more interesting. You may want to consider buying a simple tripod. Don’t move the camera around a lot. There’s more about this in the video below.
Don’t overwhelm yourself with this.
Start by making a goal to create one video each month. When you’re finished with it, upload it to both your YouTube channel and to Facebook. This is really easy, and if you can’t figure it out, let us know and we can help you.
Thanks, as always, for being our valued clients and friends.