(Post by Seth Dahle, Partner at My Social Practice)
JACK HADLEY, MY SOCIAL PRACTICE PARTNER AND BYU ADJUNCT PROFESSOR, has been asked to develop the curriculum for, and teach, the first MBA Social Media Marketing course at BYU’s Marriott School of Management in Provo, Utah. According a U.S. News & World Report article, BYU’s Marriott School of Management is about to join with other top-tier MBA programs—including Columbia Business School, Harvard Business School and Stanford Graduate School of Business—in adding social media marketing studies to their MBA curricula.
The Marriott School MBA program, recently ranked 2nd in the nation for entrepreneurship by The Princeton Review, is addressing the corporate demand for social-network-savvy graduates. It’s no longer enough to simply be familiar with the various forms of social media communication. Graduates are finding that they must be able to transfer this experience into the commercial landscape.
According to a related New York Times article, Professor Mikolaj Jan Piskorski of Harvard Business School teaches students to look past their own “Facebook bias” to understand the complexities of different social media platforms, and the people that use them.
“Very often our perception of social media, and what we can and can’t do using social media, is very much tinted by what we think our favorite person is doing—and our favorite person is usually ourselves,” Professor Piskorski said in a telephone interview from Boston. “So, it is about getting students to understand that the empirical skills are absolutely necessary, because whatever they think is intuitively correct, is probably correct about themselves, but nobody else.”
Real Benefits For Our Dental Practice Clients
You’re probably asking yourself what all this has to do with social media marketing in your dental or orthodontic practice, right? Well, there’s absolutely direct relevance. Here at My Social Practice, we’re often asked what differentiates our products and services from other dental website development and SEO companies—many of which are attempting to jump on the social media bandwagon to sell add-on services by calling themselves social media “gurus”.
No other dental-specific social media marketing resource provides the scope and depth we provide.
Effective social media marketing in your practice isn’t just about tools. Yes, the tools are important… But anybody can design tools. Keep in mind that just because you put a hammer in somebody’s hands doesn’t mean they know how to build a house. Starting with the right mindset revolves around “the Why” of social media marketing for your practice. The right mindset not only makes the strategy and tactics easier to implement, but it also makes your efforts more fun, passion-filled, and effective.
If You Really Want To Be Effective, Work With Real Experts
Every member of the My Social Practice team is laser-focused on dental and orthodontic practices—including Jack Hadley. It’s all we do. And it isn’t just about theory. We provide hundreds of quick ideas, tactics, how-to’s, and tips you can use with a moment’s notice. We don’t just talk about the concepts—we help you execute the tactics too.
(Text Below from BYU Marriott School Course Information)
MBA693R Course Description
Social Media has been described as advertising and marketing’s “Wild West”. It’s a dynamic, ever-evolving, rapidly growing space that—despite its ubiquity—isn’t well understood from a strategic perspective.
According to the American Marketing Association’s 2010 Marketing Trends report, 72 percent of marketing executives work for companies that are planning social media initiatives this year. And with up to 20 percent of their marketing budgets earmarked for social media over the next five years, there’s increasing desire to find people with business knowledge of social media tools, tactics, strategy development and measurement.
Brands understand social media’s power to engage consumers on a personal level, but integrating this into effective marketing plans requires knowledge and the right mindset. This course explores social media’s relationship with digital media, public relations, advertising, personal branding, marketing, SEO, management consultancy and entrepreneurialism in both B2B and B2C environments.
Class sessions will be a combination of original lectures, guest lectures and class discussions of social media marketing case studies. Students are required to publish to an individual blog, comment on the class blog, contribute in class, engage with various social media platforms, and participate in a team project.
About The Faculty Instructor
Jack Hadley is a partner at My Social Practice, a comprehensive social media marketing solution for dental and orthodontic practices. In 2006 he founded Lava7, A Digital Engagement Marketing Agency™ that provides specialized social media marketing for businesses. Jack also co-founded the Utah Valley Social Media Club and Cowork Utah—a social media community workspace that provides a collaborative environment for independent designers, bloggers, and programmers. An award-winning copywriter and former agency Creative Director, Jack has a rich, 20-year background in all aspects of the creative process. He’s a graduate of Brigham Young University and The Art Institute of California, San Diego and is frequently asked to address business, education, and civic groups about creativity, corporate messaging, and social media marketing.