HERE AT MY SOCIAL PRACTICE we’re pleased to roll out our new Social Practice of the Month recognition program. We’re also excited to announce December’s Social Practice of the Month! Congratulations to Dr. Mundy-Burgett and her entire team at Grin Dentistry in Fishers, Indiana.
Social Practice of the Month Recognition Details
Upon request, the winning practice each month will receive the following items:
As you know, social media is a hot topic these days. News organizations are on the lookout for interesting, engaging stories about social media. What could be cooler than a story about a dentist receiving an award for social media!? A dentist!? That’s right… a dentist! Upon request from the winning practice, we’re happy to write a press release and provide suggestions to you for pushing it out through various channels to try to get some local press.
Exposure On Our Facebook Page
Each month we create a new custom sidebar for our own Facebook page that features the Social Practice of the Month. Although the Facebook sidebar doesn’t allow for a direct link, the image description names the practice and includes links.
About Dr. Mundy-Burgett & Grin Dentistry
We’ve been working with Grin Dentistry for about eight months now. It’s been a pleasure. When it comes to social media marketing in a dental practice, they are doing a lot of things right. If you take a few minutes to look through their Facebook wall posts you’ll find good variety and creative posts. Many of their calls to action result in a lot of engagement with the page. This kind of success comes from talking with people about social media face-to-face in the practice—not simply through digital means.
There are lots of reasons why we’ve chosen them as our December Social Practice of the Month. Here are the main three:
First, they do a great job with their Facebook wall. Lots of variety and engagement.
Second, they’ve had some great success with Facebook Check-In Deals. The little image you see (left) shows how they take very simple, inexpensive give-aways and tie them to check ins. It’s a great idea.
Third, Grin Dentistry does a great job of taking their existing brand and extending it online, as seen in this simple video they created and posted to YouTube (below). For some practices, it’s difficult for them to see the common thread that runs through both their physical brand and their digital brand. Grin Dentistry really seems to get that.
We asked Dr. Mundy-Burgett
We asked Dr. Mundy-Burgett what her biggest “a-ha moment” has been in using social media marketing? She said, “People seem to really care a lot about our STAFF’S personal information (such as the office anniversary, a wedding, a new baby).”
Lesson Learned: Your dental or orthodontic practice is in a unique business position because of the personal relationships you have with your patients. Don’t be shy about sharing some personal things related to team members’ lives on your wall. (As a courtesy, be sure to ask permission from team members.)
We also asked what things they’ve had the most success with. Dr. Mundy-Burgett told us the contests and give-aways.
Lesson Learned: Consider a Check-in Deal at your practice!
When asked her opinion about the biggest benefits of social media to HER PATIENTS, Dr. Mundy-Burgett listed three:
- It’s fun for patients to receive a prize for checking in (for example).
- Patients feel like they are connected to our office on a personal level.
- Patients enjoy finding a friend or coworker they weren’t aware of who is also our patient.
Lesson Learned: Part of social media marketing is leveraging other trusted communities. Every one of your patients is part of a “tribe” (link).
When asked her opinion about the biggest benefits of social media to HER PRACTICE, Dr. Mundy-Burgett listed two:
- Family and friends of current patients find and select our office for their dental care.
- Social media helps validate their choice in a provider.
Lesson Learned: Social media’s publishing ease and immediacy enable you to reach out with permission. Posts create clout that reinforces legitimacy.
Dr. Mundy-Burgett also mentioned she really likes the Facebook promotions we are doing together and the blog topics we post. She also feels like her blog looks “sharp”.
Lesson Learned: Your online “brand” is as important as your physical facility’s brand.
Dr. Mundy-Burgett estimates that she spends less than 3 hours a week on social media marketing.
Lesson Learned: Any practice with the right tools, mindset, ideas, and strategy can benefit from social media marketing WITHOUT having it take tons of time.
Congratulations to Grin Dentistry!
Ready To Get Serious About Social Media Marketing In Your Practice?
Do you want to learn how to effectively use social media in your dental or orthodontic practice from people who specialize in social media—instead of from web development companies and SEO-centric consultants who seem to be jumping on the social media bandwagon? If so, call us or email us. It’s the right time to keep your practice on the leading edge and to take advantage of social media marketing. We look forward to visiting with you.