What Does Taylor Swift Have to Do with Dentist Social Media?
If you’ve existed as a human being on planet Earth in the last year, you’ve probably heard plenty about Taylor Swift and The Eras Tour, a record-smashing concert tour revisiting all of Swift’s albums spanning the last 17 years. At this year’s Grammy Awards, the tide of excitement rose further when Swift picked up her 13th Grammy and casually announced her 11th studio album, The Tortured Poets Department.
That 16-song album was released on April 19th…and two hours later, a surprise second half dropped and added an additional 15 tracks, causing the Swifties of the internet to lose their collective minds.
TTPD, as the cool kids call it, is a lyrically dense album inspired by poetry, the highs and lows of navigating relationships, true crime, the perils of fame, the love of a football player, hyperbolic fatalism, and alien abductions—just your typical Top 40 pop fare.
When the writers at My Social Practice listened to the album, we thought, “You know what this reminds us of? Dentists!”
What, you don’t see the connection? Don’t worry—we’re happy to explain through the medium of song—sort of. We won’t sing but enjoy these soulfully reimagined song titles and lyrics inspired by TTPD with accompanying graphics.
Try Posting These Dental Social Media Images
Are you looking for timely dentist social media ideas? Share your favorite images on Facebook and Instagram captioned with our lyrics, or add some of your own artistic interpretations to communicate to your patients just how trendy and tortured you are (in a good way).
Fortnight (Ft. Please Floss More Regularly Than This)
You don’t floss, it’s ruining your life
Please brush, don’t forget for a fortnight
My Boy Only Breaks His Dental Crowns
My boy only breaks his dental crowns
I see damaged porcelain all around
Cause it fit too right
He chewed hard candy in the middle of the night
Should’ve known it was a matter of time
Oh, my boy only breaks his dental crowns
So Long, No Show
So long, no show
Where did you go?
Schedule undone
Two chairs, abandoned
Can we find someone?
But Daddy I Hate Him
I’ll tell you something right now,
I’d rather burn this office down
Than sit in that chair for one more second of a gentle teeth cleaning
Fluoride!!! (Ft. Strawberry or Bubblegum)
Little did you know your dentist is in the business of
Cavity prevention
So you call the office and schedule today
For some fluoride-based protection
Fluoride
Is one hell of a drug
Fluoride
Please use it up
Who’s Afraid of a Little Old Tooth Extraction?
I was tame, I was gentle, ’til the dental chair made me mean
“Don’t you worry, folks, we’re fixing all his teeth”
I Can Fix Your Cavity (No Really I Can)
They shake their heads saying, “Doc, help me”
When I tell them their treatment plan
But my good patient doesn’t need to lift a finger
I can fix it, no, really I can
imgonnagetyoubackinsixmonths
I’ll tell you one thing, honey
I can tell when patients haven’t seen me, to clean
All the plaque and tartar from their teeth, completely
Once I’ve got you here, we’re scheduling
Chloe or Sam or Sophia or Marcus or Whoever Is Next, We’re Overscheduled
If you wanna break my cold, cold heart
Just say, “We’re overbooked for the day“
If you wanna tear my world apart
Say we’re already running late
I Look in People’s Open Mouths
You told me that you flossed last night
I still ponder why you lied
Ow, ow, ow, ow, ow, ow
More Social Media Ideas for Dentists
We hope you’re sufficiently inspired and preparing to release your own two-hour-long album—or at least ready to post some of these graphics to social media (tag us if you do!) Musical prowess aside, if you still find it tricky to gather dental social media ideas, we’ve got some tips to help you identify and execute trends:
Pay Attention to Hashtags
Many social media platforms offer a professional dashboard complete with insights into popular hashtags. Check these regularly, or use a hashtag tracking app for a more in-depth analysis of trends.
Follow Industry Leaders and Competitors
Identify a few social media accounts that you’d like to emulate. Check their activity regularly to see what topics they post about, and try putting a unique spin on similar ideas with your own images, videos, and engaging captions.
Use AI to Brainstorm
AI tools like ChatGPT can quickly generate lists of social media ideas for dentists, complete with captions and even images. We recommend refining ideas with the help of AI or using it to polish up your writing to match the tone you’d like to convey.
Trial and Error
Experiment with different topics and trends to find what best suits your audience. You might post some basic dental tips with polished graphics and find you don’t get much reaction—that’s okay! Next week, you may get an influx of engagement on a short-form video of your office’s hygienists reacting to dental puns. Test different content to see what resonates with your online community.
Use Analytics Tools
One of the best ways to gauge trending content is to use Google Trends, a free tool that shows real-time and daily data about the most-searched topics on Google.
Get Professional Help
Contact a proven dental marketing company with expertise in social media for dentists (pretend we’re winking at you right now). A reputable company can provide powerful publishing tools, custom content, and strategic planning to target local patients.
Dentist Social Media Ideas: Key Takeaways
Building a presence on social media can be a powerful dental marketing tool. Keep your finger on the pulse of trends and take advantage of popular topics. All it takes is some time and creativity, and before you know it, you’ll find yourself giggling as you replace the words of your favorite new Taylor Swift songs with dental-related jokes.
Frequently Asked Questions
How often should a dental office post on social media?
Ideally, you should post to dental social media accounts like Instagram and Facebook at least once per day. This frequency builds an audience, creates goodwill toward your practice, and encourages platforms to push your content to more viewers. Take photos of your staff, office events, milestones, before-and-afters, and patients to keep a backlog of steady dentist social media content ready.
How do you grow a dental Instagram?
Dentist social media accounts can benefit from a thoughtful dental marketing strategy and regular activity. If you’re trying to grow your Instagram audience, try the following:
- Create Instagram Reels for higher visibility and engagement
- Feature patients in your stories and posts
- Use a scheduling tool or publisher to plan your content
- Promote local events when your practice participates
- Reply to comments as promptly as possible
- Post casual photos of office staff to make your practice seem friendly and personable
When in doubt, contact a dental marketing company to help you create a social media strategy tailored to your area and needs.
Should dentists use social media?
Social media platforms offer dentists a window into their patients and community while attracting local attention. Platforms like Instagram, Facebook, and TikTok allow you to reach more potential patients than with traditional dental marketing alone. An effective online presence can give people a good perception of your practice and help you stand out from local competition.
Why is digital marketing important for dentists?
A robust digital marketing strategy is crucial for dentists as more potential patients are finding services online. Dental marketing should focus on promoting services, building goodwill and brand awareness locally, driving patient engagement, and increasing visibility through dentist social media and SEO-driven strategies.
About the Author: Megan Nielsen is an SEO strategist and the Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.
