Before your dental or orthodontic practice dives into social media marketing, answer the questions below. Then, determine if you’re actually ready.
Been pitched lately by your website provider or dental SEO consultant that they’ve now “added” dental social media to their list of services? Did they ask you to just get signed up and the rest would take care of itself? More and more naïve (best case) and/or unscrupulous (worst case) internet marketers are trying to ride the social media wave right into your dental or orthodontic practice. Save yourself a lot of pain and headaches by answering a few simple questions first.
Question #1: Do you understand the difference between FAKE social media and REAL social media in a dental or orthodontic practice?
Look at the three images below. They’re a good representation of what many inexperienced, self-proclaimed social media “experts” are selling. It’s likely that the practice below (we’ve blurred the name because it’s not important) now believes it “has” social media marketing.
We’re not blaming the practice. This mentality comes from decades of traditional dental marketing where, for example, a practice could simply write a check for a yellow pages ad, a billboard, or direct mail campaign and then forget about it.
New media (social media marketing) doesn’t work the same way. Look over the three images below to get a good idea of what fake social media marketing looks like:
Now, take a look at REAL social media engagement on a dental practice’s Facebook wall.
Question #2: Is your dental or orthodontic practice willing to claim your own “voice”?
If you’re really serious about discovering the value of social media marketing for your dental or orthodontic practice, you MUST understand what your social media voice is.
Please read our post, “3 Reasons Why We Don’t (and shouldn’t) Take Over Your Dental Practice’s Social Media Voice”. After you read it, ask yourself if your practice is ready to claim your voice. Remember, you don’t have to learn how to do it alone. We’ll show you how. But, you must be willing to participate.
Question #3: Are you ready to truly become a giving, social business?
Sir Winston Churchill wisely said, “We make a living by what we get, but we make a life by what we give.”
Please read our post, “Three Ways Dentists And Orthodontists Are Using Social Media To Build Their Practices”. Pay particular attention to the 3rd strategy, Giving & Introspection.
Our experience working with hundreds of dental and orthodontic practices has absolutely shown us there are several common threads among the practices that are most effective in their social media marketing. One of those threads is a giving attitude and a willingness to be introspective.
Tools like Facebook and Twitter come and go. This isn’t about the tools. Thoughtful social media in a dental practice develops a mindset—an attitude about doing business and marketing that’s independent of tools. It’s an attitude that creates stories that spread.
If you answered “Yes” to all three questions above, you’re ready for social media marketing in your practice.
We’d love to work with your practice to help you attract new patients, increase patient loyalty, and achieve greater growth and practice fulfillment through the effective use of social media marketing. And if you can’t yet answer “yes” to the three questions above, that’s OK too. But don’t wait too long. It’s the right time to keep your practice on the leading edge. Don’t let these opportunities pass you by.
About the Author: Jack Hadley is one of the founding members of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!