THIS IS THE SECOND POST in our ongoing series of posts about the value of “interest graphs” and specifically, Pinterest in dental practice marketing. If you haven’t yet read our first post, we invite you to do so.
First, How And Why WE Are Using Pinterest
Our team has had a number of lively meetings about interest graphs—including brainstorming BOTH the ways that we (My Social Practice) can provide value to our clients through interest graphs AND ways that you (our client dental practices) can provide value for your patients and prospects through interest graphs.
As is the case with ALL social media marketing strategies, the first question should NEVER be “How can we use Pinterest to sell our goods or services?” The first question should always be something like “How can we use Pinterest to provide value to others, and in turn create trusted relationships that earn opportunities for engagement?”
We’re blog-reading junkies. All of us. From the time we arrive at our office early in the morning until we leave at night we’re studying everything we can get our hands on related to what we’re doing for our clients. We constantly read amazing things that we know would be interesting and highly useful for our dental practice clients—however, there just aren’t enough hours in each day to take all of those topics, distill them, add our own insights to them, and then publish them as posts on our blog. So, during our brainstorming sessions we took the question (in bold above) and combined it with our desire to share more of the things we read and see with you, our clients. Things we believe you will value.
Initially We’ve Created These 10 Pinterest Boards:
- Blogging For Dentists
- Facebook For Dentists
- Twitter For Dentists
- YouTube For Dentists
- Google+ For Dentists
- Pinterest For Dentists
- Dental – Social Media Marketing
- Dental – Patient Education
- Dental – Practice Management
- Dental – General Marketing
We admit that the first round of content we’ve pinned includes quite a bit of our own blog content. This is only because we are kinda “seeding” the boards. As a rule, we believe it’s fine to occasionally include a little of your own content. Just be sure it’s useful, relevant, and sparingly pinned.
You can do some exploring by clicking on the image below:
Second, How And Why We’re Recommending Your Dental Practice Use Pinterest
If you’ve read this far, we’re sure you know where this is headed. Take the question in bold above and start thinking about the relationships your practice has now, and will have in the future. What are the “interests” that you believe your audience has and will value. How can your practice help provide that value?
We purposely decided to end this second post right here. Why? Because although we have some focused strategies that we’re anxious to share with you… First, we’d really like you to think a little bit about the mindset we’ve described above. We’re here to help our dental and orthodontic practice clients become social businesses. We’re not here to take over our clients’ voices.
You can do this. We can help. Watch for post three of this series, coming soon.
Thoughts about Pinterest and interest graphs? Please share below!