Congratulations to Patterson Orthodontics, our December Practice of the Month!
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PATTERSON ORTHODONTICS HAS A YOUNG, DYNAMIC TEAM in Prescott, Arizona. Even before Patterson Orthodontics became our client they were doing great work with social media. They’re always coming up with great new ideas.
One of the things we love most about Patterson Orthodontics is that they know what it really means to be a social practice. For them, it all comes down to sharing.
1: Sharing Yourself
Being a social marketing orthodontic practice always starts in the office. As Angie, their social media marketing coordinator, states, “Our patients love photos of themselves and of the team and doctor. It’s so important that we make sure to regularly include the people in the practice so it doesn’t ever get stale.”
You stand out when you show that you’re ready to be personal, whether that’s in the form of patient pictures, fun videos, or Angie’s “Motherhood Moment” blog posts.
2: Sharing Others’ Content
In Doctor Rob’s website biography, he states: “The only way we can make our community stronger is by being actively involved!”
This philosophy is reflected in the practice. Patterson Orthodontics uses Facebook as a tool to connect with the community by following other local businesses and SHARING interesting information from them. They don’t just promote their practice. They promote local musicians, photographers and organizations:
3: Sharing By Giving Back
Remember that a social practice is a giving practice. Patterson Orthodontics USES their connections with the community to find ways to give back.
This year, Patterson Orthodontics is hosting a Pajama Drive for the local women’s shelter. With the help of businesses and individuals of Prescott Valley, they’re working to create a better community:
We asked Angie what their biggest surprise has been using social media marketing in their practice. She said,“When we started using social media for our practice, I was expecting it to be easier, that it would just grow naturally. But it didn’t happen like that. When we started working with My Social Practice, our likes finally started to take off. I figured out that dental marketing is still…marketing. Even though you have to put some time into it, you often need to put some money into it, too.”
Lesson Learned: Even if you’re fluent in social media from a personal standpoint, using it in your practice can be difficult. Having some specialists on your side can make all the difference.
When we asked Angie to share her thoughts about the biggest benefits of social media for THEIR PATIENTS, she replied,“I can tell that the patients who follow us on any of our social media efforts really feel a connection with us beyond their regular appointments. We have one patient’s mom who shared photos with us of a muddy team race she participated in over one weekend. Another future patient keeps asking us if braces hurt. And other patients will post photos or videos of themselves on our FB page to show their thanks in how their smiles have changed for the better after getting treatment from our accelerated orthodontics. It always warms our hearts when they do those kinds of things.”
Lesson Learned: When your patients are engaged with your practice, social media is its own reward for both you and them.
When we asked Angie to share her thoughts about the biggest benefits of social media for THEIR PRACTICE, she replied,“Social media marketing has strengthened patient loyalty to our office. Many of our patients and parents who follow our social media outlets are our strongest patient referral sources.”
Lesson Learned: You already have fans out there—give them the chance to express and share it.
When asked her opinion about what’s the HARDEST part of social media marketing, Angie said,“Keeping it fresh, keeping it new, and keeping it rolling. It’s easy to get in a rut and just do the same things. The nice thing about working with My Social Practice is that I don’t have to be the one always coming up with the new ideas.”
Lesson Learned: People love social media because it’s new every day. That can be a big challenge for your practice, so make sure that you use the resources available with My Social Practice to give you that extra push.
We asked Angie which services or items provided by My Social Practice have proven to be the most helpful. She replied,“We love having a blog that is regularly updated which then turns into a monthly e-newsletter. We also enjoy holding contests for our orthodontic patients. My Social Practice provides a great medium for regular contests with cards that are easy to pass on to our patients. And how can we not rave about the daily Facebook kickstarts. That service keeps us out of a rut and really encourages fan participation.”
To the awesome team at Patterson Orthodontics: Thanks for all your great work. We love working with you!
To read more about dental marketing case studies, check out this blog.
About the Author: Jack Hadley is one of the founding members of My Social Practice, a dental marketing company located in Salt Lake City, Utah. He is passionate about helping dental practices grow by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!