A remarkable opportunity for YOUR practice to create stories that spread—AND at the same time, help needy children in YOUR community and around the world!
How Smiles For Life Works
Participating in Smiles For Life is simple! Here’s how it works:
1. Philips Oral Health Care donates ALL the whitening materials.
2. Your practice donates the time.
3. People’s smiles get professionally whitened.
4. 100% of the contribution goes directly to kids in need.
3 Great Reasons Your Practice Should Do This
Reason 1: Top-Of-Mind Awareness & Word Of Mouth
Harness the power of social media and stories that spread! Smiles For Life is a great way to create a shareable story that increases top-of-mind awareness for your practice.
Reason 2: It’s Win/Win/Win
Your practice wins by having an easy, turn-key charity program that we help you execute and promote. Children around the world win through the Smile For Life Foundation’s efforts. Your local community wins if you choose to designate a local charity partner to receive half of the donations.
Reason 3: Team Unity & A Giving Practice Culture
Effective social media marketing in a dental practice serves “higher purposes” in addition to putting derrières in chairs. Campaigns like Smiles For Life foster a mindset—an attitude about doing business. Social media storytelling reinforces through text and visuals (both photos and video) that what you’re doing matters. These outward manifestations of a giving in-practice culture not only strengthen patient relationships and increase business, but also positively impact team dynamics as well.
What Is Smiles For Life?
Here at My Social Practice, we’ve made a special arrangement with our friends at the Crown Council to allow an additional 25 practices to participate in their Smiles For Life children’s charities 2013 campaign. Smiles For Life is the charity arm of the Crown Council.
March through June, hundreds of Crown Council member dental practices throughout the U.S. and Canada will be raising donations for seriously ill, disabled, and underprivileged children in their local communities and around the world. 100% OF THE DONATIONS GO TO CHILDREN’S CHARITIES. Since 1998, they’ve raised over $32 million, benefiting hundreds of children’s charities around the world.
The Crown Council is an alliance of leading-edge dental teams that are passionately committed to promoting oral health, fighting oral cancer and serving their communities through charitable work.
What Your Practice Will Receive
2 Easy Steps To Get Started
Fill out the form which lets us (and the Crown Council) know your practice wants to participate. We’ll ship you the Smiles For Life kit of printed materials. It includes posters, table tents, buttons, t-shirts, acrylic stand and pass-along cards (see image above). In a separate box, we’ll also send you our Facebook Promotion Solution to help you get more Likes on your Facebook page. There’s a $99 charge from the Smiles For Life Foundation to help offset the printing and shipping costs of the campaign materials (we don’t ever use any of the donated money designated for kids to pay for this stuff).
Decide (right away) if you want to designate a local charity partner. You have that option. Is there a Boy’s & Girl’s Club in your town? A children’s hospital, etc.? If you DO designate a local charity partner, the Crown Council will send 50% of every dollar back to you in the form of a check from Smiles for Life that you can personally deliver to your local designated charity at the end of the campaign (which makes a great photo opportunity)! If you DON’T want to designate a local charity partner, that’s fine too. All of the proceeds will simply benefit children’s charities in other parts of the world through the Smiles For Life Foundation.
If You Are Already A My Social Practice Client
If you are already one of our valued clients here at My Social Practice, once you sign up for Smiles For Life you will see a few little additions to your social media tools, as well as some specific blog posts and Facebook Daily Kickstarts that are specific to Smiles For Life.
If You Are NOT A My Social Practice Client
If you are not already one of our valued My Social Practice clients, NOW IS THE TIME to become one. Why? Because one of our contributions to this worthy cause is that we are waiving the setup fee—on our complete social media marketing solution—for any dental practice that signs up for Smiles For Life. All you need to do is subscribe to our regular $299/month service. There’s no contract, and you can stop anytime. During the 4-month Smiles For Life campaign you will learn tons about how to effectively use social media marketing in your dental practice—things you’ll continue to use to grow your practice.
More Of This Year’s Support Campaign
Prospective new patients who initially come to your practice for whitening will be able to find your practice using the search function on the SmilesForLife.org website. Also, here are some of the YouTube videos that are part of this year’s campaign designed to help drive traffic to the Smiles For Life site: