An Awesome Opportunity To Give Back Through Smiles For Life!

By January 29, 2013 September 6th, 2021 15 Comments

A remarkable opportunity for YOUR practice to create stories that spread—AND at the same time, help needy children in YOUR community and around the world!

dental social media

How Smiles For Life Works

Participating in Smiles For Life is simple! Here’s how it works:

1. Philips Oral Health Care donates ALL the whitening materials.
2. Your practice donates the time.
3. People’s smiles get professionally whitened.
4. 100% of the contribution goes directly to kids in need.

3 Great Reasons Your Practice Should Do This

Reason 1: Top-Of-Mind Awareness & Word Of Mouth

Harness the power of social media and stories that spread! Smiles For Life is a great way to create a shareable story that increases top-of-mind awareness and improves the dental marketing opportunities for your practice.

Reason 2: It’s Win/Win/Win

Your practice wins by having an easy, turn-key charity program that we help you execute and promote. Children around the world win through the Smile For Life Foundation’s efforts. Your local community wins if you choose to designate a local charity partner to receive half of the donations.

Reason 3: Team Unity & A Giving Practice Culture

Effective social media marketing in a dental practice serves “higher purposes” in addition to putting derrières in chairs. Campaigns like Smiles For Life foster a mindset—an attitude about doing business. Social media storytelling reinforces through text and visuals (both photos and video) that what you’re doing matters. These outward manifestations of a giving in-practice culture not only strengthen patient relationships and increase business, but also positively impact team dynamics as well.

What Is Smiles For Life?

Here at My Social Practice, we’ve made a special arrangement with our friends at the Crown Council to allow an additional 25 practices to participate in their Smiles For Life children’s charities 2013 campaign. Smiles For Life is the charity arm of the Crown Council.

March through June, hundreds of Crown Council member dental practices throughout the U.S. and Canada will be raising donations for seriously ill, disabled, and underprivileged children in their local communities and around the world. 100% OF THE DONATIONS GO TO CHILDREN’S CHARITIES. Since 1998, they’ve raised over $32 million, benefiting hundreds of children’s charities around the world.

The Crown Council is an alliance of leading-edge dental teams that are passionately committed to promoting oral health, fighting oral cancer and serving their communities through charitable work.


What Your Practice Will Receive


2 Easy Steps To Get Started

Step 1:

Fill out the form which lets us (and the Crown Council) know your practice wants to participate. We’ll ship you the Smiles For Life kit of printed materials. It includes posters, table tents, buttons, t-shirts, acrylic stand and pass-along cards (see image above). In a separate box, we’ll also send you our Facebook Promotion Solution to help you get more Likes on your Facebook page. There’s a $99 charge from the Smiles For Life Foundation to help offset the printing and shipping costs of the campaign materials (we don’t ever use any of the donated money designated for kids to pay for this stuff).

Step 2:

Decide (right away) if you want to designate a local charity partner. You have that option. Is there a Boy’s & Girl’s Club in your town? A children’s hospital, etc.? If you DO designate a local charity partner, the Crown Council will send 50% of every dollar back to you in the form of a check from Smiles for Life that you can personally deliver to your local designated charity at the end of the campaign (which makes a great photo opportunity)! If you DON’T want to designate a local charity partner, that’s fine too. All of the proceeds will simply benefit children’s charities in other parts of the world through the Smiles For Life Foundation.

If You Are Already A My Social Practice Client

If you are already one of our valued clients here at My Social Practice, once you sign up for Smiles For Life you will see a few little additions to your social media tools, as well as some specific blog posts and Facebook Daily Kickstarts that are specific to Smiles For Life.


If You Are NOT A My Social Practice Client

If you are not already one of our valued My Social Practice clients, NOW IS THE TIME to become one. Why? Because one of our contributions to this worthy cause is that we are waiving the setup fee—on our complete dental social media marketing solution—for any dental practice that signs up for Smiles For Life. All you need to do is subscribe to our regular $299/month service. There’s no contract, and you can stop anytime. During the 4-month Smiles For Life campaign you will learn tons about how to effectively use social media marketing in your dental practice—things you’ll continue to use to grow your practice.

More Of This Year’s Support Campaign

Prospective new patients who initially come to your practice for whitening will be able to find your practice using the search function on the website. Also, here are some of the YouTube videos that are part of this year’s campaign designed to help drive traffic to the Smiles For Life site:


Ready to Find new Patients through Dental Marketing

online dental marketing

About the Author: Jack Hadley is one of the founding members of My Social Practice, a dental marketing company located in Salt Lake City, Utah. He is passionate about helping dental practices grow by using dental marketing strategies. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that on our dental marketing consultant page. Interested in learning more about the benefits of SEO for dentists, and our incredible dental website offering? Learn More!


  • Stephanie Galgano says:

    I was wondering – does the practice charge patients for the teeth whitening and that money is then designated to Smile For Life and the designated local charity? Just trying to figure out how it all works.

    Thank you,

    • Jack Hadley says:

      Great question, Stephanie. When your patient pays for teeth whitening, they write their check directly to the Smiles For Life Foundation, not to the dental practice. Fifty percent of the donations are earmarked for each dental practice’s local charity partner, and the balance goes to the Smiles For Life Foundation to be distributed to worthy and approved children’s charities across the U.S., Canada and worldwide. If your practice does NOT choose a local charity, then 100% of the donation goes to the foundation for helping children’s charities. If you DO designate a local charity, at the end of the campaign, the Smiles For Life Foundation cuts a check to your designated charity for 50% of the money raised, and then sends that check to your practice so that YOU can give it to them. It’s a great opportunity to take a photo and let your community know how much you care. Hope that helps. Let me know if you have any other questions.

    • yes. Philips provides the whitening material; you provide the professional service and 100% of the money you would have charged the patient for whitening is contributed to the Smiles for Life Foundation. From the funds contributed, your practice can designate 50% of the funds raised to a local charity of your choice. You’re welcome to call me if you have more questions: (800) 276-9658 or

  • Sandy Fussner, RDH says:

    Hi Jack, Our practice participates with MySocialPractice and find it rewarding on many levels. We are interested in participating in the Smiles For Life program. Just one question…do we charge a certain set fee established through the Smiles For Life program or do we charge our usual and customary whitening fees? Possibly I missed seeing the answer in the summary of how the program works.
    Thanks for your follow up. We look forward to joining Smiles For Life.

    • Jack Hadley says:

      Thanks for your question, Sandy. And A BIG THANKS for considering Smiles For Life. I will have the Crown Council director, Greg Anderson, contact you directly to go over those specifics. He is over the Smiles For Life Foundation. We help with marketing, but I don’t know all the answers to those kinds of questions. I would hate to steer you wrong. I have your contact info here at our office and will have Greg Anderson call you on Tuesday. Thanks again for being our client too!

    • Jack Hadley says:

      Hi Sandy. Does Greg Anderson’s comment below help answer your questions?

  • David says:

    Hi, any plans to extend this internationally? I am based in Australia.
    Thanks David

    • Jack Hadley says:

      Thanks for your question, David. The Crown Council has members in Australia, so I’m guessing the answer is “Yes”. I will pass along your question to The Smiles For Life Foundation and get back to you. And thanks for your interest!

  • Lisa Rangel says:

    Hi Jack,
    I had the same question as Sandy about the fee charged to the patient for whitening. Also, is there a specific date that this is being held? week? or month?

    • Jack Hadley says:

      Hi Lisa. I should have an answer shortly. As to your second question, the Smiles For LIfe campaign runs from March 1st through June 30th.

    • Jack Hadley says:

      Hi again, Lisa. Did you see Greg Anderson’s reply below? Do you have any other questions?

  • Thanks for all the great questions about Smiles for Life. I’m Greg Anderson and I’m the President of the Smiles for Life Foundation and am happy to answer any specific questions. You can contact me directly at One recurring question is about the amount you charge for whitening. This is totally up to you. A majority of Smiles for Life Participating practices ask for an amount something less than what they normally charge…but it’s totally up to the practice.
    The Whitening material is provided as a gift from Philips Oral Healthcare. They provide all of their Zoom Take-Home or Zoom Chairside kits. All of the marketing material is also provided to you…all of which was created (including the Social Media campaign) by our great friends at MYSOCIALPRACTICE. I hope this is helpful!

  • Dana says:

    I we participate, do we have to commit to the entire March through June period? Could we do free whitening for 1-2 months instead? It just seems like a long time to give up a profitable service of our practice.

    • You may designate all or part of the four month period. There are many many practices that participate in Smiles for Life that contribute this service all year round. It’s totally up to you. The FREE whitening material from Philips, however, is only available for March-June.