Table of Contents
- Smiles For Life: An opportunity for YOUR practice to create stories that spread—AND at the same time, help needy children in YOUR community and around the world!
- How Smiles For Life Works
- 3 Great Reasons You Should Do Smiles For Life
- What Is Smiles For Life?
- 2 Easy Steps To Get Started
- If You Are Already A My Social Practice Client
- More Of This Year’s Support Campaign
- Ready To Begin Finding New patients with Social Media Dental Marketing?
Smiles For Life: An opportunity for YOUR practice to create stories that spread—AND at the same time, help needy children in YOUR community and around the world!
How Smiles For Life Works
Participating in Smiles For Life is simple! Here’s how it works:
1. Opalescence donates ALL the whitening materials.
2. Your practice donates the time.
3. People’s smiles get professionally whitened.
4. 100% of the contribution goes directly to kids in need.
3 Great Reasons You Should Do Smiles For Life
Reason 1: Top-Of-Mind Awareness & Word Of Mouth
Harness the power of social media! Smiles For Life is a great way to create shareable stories that increase top-of-mind awareness for your practice.
Reason 2: It’s Win/Win/Win
Your practice wins by having a turn-key charity program that’s easy to execute and promote. Children around the world win through the Smile For Life Foundation’s donations. Your local community wins if you choose a local charity partner to receive half of the donations.
Reason 3: Team Unity & A Giving Practice Culture
Effective social media marketing in a dental practice serves “higher purposes” in addition to putting derrières in chairs. Campaigns like Smiles For Life foster a mindset—an attitude about doing business. Social media storytelling reinforces through text and visuals (photos and video) that what you’re doing matters. These outward manifestations of a giving in-practice culture not only strengthen patient relationships and increase business, but also positively impact team dynamics as well.
What Is Smiles For Life?
Smiles For Life is the charity arm of the Crown Council. March through June, hundreds of Crown Council member dental practices throughout the U.S. and Canada raise donations for seriously ill, disabled, and underprivileged children in their local communities and around the world. 100% OF THE DONATIONS GO TO CHILDREN’S CHARITIES. Since 1998, they’ve raised nearly $35 million, benefiting hundreds of children’s charities around the world.
The Crown Council is an alliance of leading-edge dental teams that are passionately committed to promoting oral health, fighting oral cancer and serving their communities through charitable work.
2 Easy Steps To Get Started
Fill out the form which lets the Crown Council know your practice wants to participate. They will ship you the Smiles For Life kit of printed materials. The box includes posters, table tents, buttons, t-shirts, acrylic stand and pass-along cards (see image above). There’s a $99 charge from the Smiles For Life Foundation to help offset the printing and shipping costs of the campaign materials (we don’t ever use any of the donated money designated for kids to pay for this stuff).
Decide (soon) if you want to designate a local charity partner. This is optional. Is there a Boy’s & Girl’s Club in your town? A children’s hospital, etc.? If you DO designate a local charity partner, the Crown Council will send 50% of every dollar back to you in the form of a check from Smiles for Life that you can personally deliver to your local designated charity at the end of the campaign (which makes a great photo opportunity)! If you DON’T want to designate a local charity partner, that’s fine too. All of the proceeds will simply benefit children’s charities in other parts of the world through the Smiles For Life Foundation.
If You Are Already A My Social Practice Client
Once you sign up for Smiles For Life you will also receive some Smiles For Life Daily Kickstart ideas throughout the campaign.
More Of This Year’s Support Campaign
Throughout the campaign we will be providing fun support ideas like these cover photos for your practice’s Facebook page:
Prospective new patients who initially come to your practice for whitening will be able to find your practice using the search function on the SmilesForLife.org website.
Here are some YouTube videos that are part of this year’s campaign designed to help drive traffic. You can learn how to use these videos to support your efforts.
Ready To Begin Finding New patients with Social Media Dental Marketing?
About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.