DOES YOUR SOCIAL MEDIA STRATEGY INCLUDE SHOWING KINDNESS? Does that sound like a silly question?
Back in 1936 Dale Carnegie understood dental social media marketing. Well, to qualify that statement… He didn’t know that’s what it was at the time. But he said, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
Show Kindness To The Up-And-Comers
Treat every patient as if that person were your only fan in the world. Remember the old adage, “You can tell the character of a person by the way he or she treats the waitress.” When one of our awesome clients, Dr. Renee Roland, wrote a blog post about what she loves most about being an orthodontist, a number of people responded with questions. Dr. Roland took the time to answer, and to make other people feel special:
Let’s All Learn From This Example
We’re all busy. It’s easy to skip over the little things. It’s easy to think, “Oh, I don’t have time to respond to that comment.” But having worked with hundreds of orthodontic and dental practices over the years we’ve seen it over and over. Those practices that use their social media platform to help people, develop a mindset that changes hearts, changes the way they see their practice, and grows their business over time. Always, always respond—and make a habit of giving.