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Dental Marketing Case Study

Dental Marketing Case Study – Dr. DiMento And Team

By March 31, 2015June 4th, 2022No Comments

dental marketing case study

Congratulations to Dr. DiMento and team, our March Social Practice of the Month!

Dr. Vincent D. DiMento and his team show us an excellent example of starting conversations with patients through social media. The way that they regularly reach out to their followers with fun posts and challenges helps convey an atmosphere of warmth and friendliness.

You’ll Be Surprised How Much Fun You Have When You Really Jump In

We asked Dr. DiMento what their biggest surprise with social media was. He told us that it was how much everyone – patients AND staff included – enjoys having fun on social media. The most common feedback that they get in the office is how much patients enjoy and learn from their Facebook posts.

It can be hard to get the ball rolling. But jump in with both feet! Try new things, and share with your followers. Not only will you strengthen relationships with patients, and create conversations in the office, but you’ll find great opportunities for team-building.

social media signs for dentists

Check Out Dr. DiMento’s Dare:

dental social media

Ideas From Us, Mixed With Ideas From You, Make The Optimal Combo

One way Dr. DiMento and his team impress is consistently keeping their social media updated with fun content. This might include a “like” challenge, a contest, or a funny video. In any case, social media is a lot more fun (and effective) when you have new ideas rolling in all the time.

Dr. DiMento told us, “We love the nice recommendations and ‘tools’ sent to us by My Social Practice. They keep things interesting.

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social media for dentists

Take Opportunities To Start Conversations

Patients value openness from their healthcare providers. They like to feel connected and cared about. Social media provides opportunities for you to start conversations and create those connections.

We asked Dr. DiMento what he considered the #1 benefit to his patients of social media was. He told us that it was the way their patients could truly get to know the doctor and team better. He and his team always get more interaction whenever they take the daily kickstarts to the next level with personalized pictures and information.

social media marketing for dentists

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More Questions And Answers With Dr. DiMento

In your opinion, what’s the hardest part of social media?

‘Tagging’ people in posts can be tough a lot of times. We find tagging helps get certain posts out to people beyond our patient base, which is great advertisement.

What’s the #1 benefit of social media to your practice?

Patients spreading the news of what we’re all about. It’s a great way to get your business name out there.

What goals do you set in your office to keep your social media efforts going?

We try to be on everyday, keep it up with updated news and events.


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What advice do you have for a practice just starting out on social media?

Our advice is to start out with a Facebook page and put some real effort into it.

Congrats to Dr. DiMento and staff. Thanks for all you do!

Check out our recent dental marketing case study.


Ready To Begin Finding Dental Patients with Digital Dental Marketing?


marketing for dentists

About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.