Did you know that many of your patients are publishing Instagram photos from right inside your practice during their visits? On Instagram, search the term #dentist and you’ll be amazed to see the thousands upon thousands of photos with that hashtag. In an age where going to the dentist often has a negative connotation to it, what can be done to change that stigma into one of a positive experience? Check out these three dental practices and see what they’ve done to use the Instagram platform as a tool to create a fun experience for their patients.
#1 @PatriciaLondonDDS
Patricia A. London DDS does weekly dubsmashes on Instagram with their clients. This is a great way for the patients to get involved in social media and to build a great office culture.
#2 @Pine_Dental
Pinecrest Dental is a great example of a practice that builds positive relationships with patients by posting with them. Using Social Media signs, they are able to maximize the engagement with their patients.
#3 @TimeForSmiles
Time For Smiles dental center is innovative and creative in the way that they post on Instagram. They seek ways to make every patient feel special.
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Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! We have various free resources available for you to incorporate in your daily social media routine. Here is a free downloadable of an Instagram frame. Take photos of team members and patients showing their beautiful smiles through the square “insta-window”. Post the photos to your social media accounts where you are currently getting the most traction. Remember to include a link to your Instagram page in all posts.
