Did you know that many of your patients are publishing Instagram photos from right inside your practice during their visits? On Instagram, search the term #dentist and you’ll be amazed to see the thousands upon thousands of photos with that hashtag. In an age where going to the dentist often has a negative connotation to it, what can be done to change that stigma into one of a positive experience? Check out these three dental practices and see what they’ve done to use the Instagram platform as a tool to create a fun experience for their patients.
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#1 @PatriciaLondonDDS
Patricia A. London DDS does weekly dubsmashes on Instagram with their clients. This is a great way for the patients to get involved in social media and to build a great office culture.
#2 @Pine_Dental
Pinecrest Dental is a great example of a practice that builds positive relationships with patients by posting with them. Using Social Media signs, they are able to maximize the engagement with their patients.
#3 @TimeForSmiles
Time For Smiles dental center is innovative and creative in the way that they post on Instagram. They seek ways to make every patient feel special.
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! We have various free resources available for you to incorporate in your daily social media routine. Here is a free downloadable of an Instagram frame. Take photos of team members and patients showing their beautiful smiles through the square “insta-window”. Post the photos to your social media accounts where you are currently getting the most traction. Remember to include a link to your Instagram page in all posts.
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About the Author: Jack Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a digital dental marketing company located in Salt Lake City, Utah. Jack is passionate about helping dental practices grow. If you’d like to book Jack or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists, our dental websites service? Learn More Here.
