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[VIDEO] What Smart Dental Practices Know About Social Media in 2020

By January 15, 2020September 16th, 2021No Comments

Here’s something you probably hear a lot these days: “You need to be using social media in your dental practice.” But what does that mean?

Discover what it takes to truly be a social practice in 2020, and how it will grow your business. Plus, get a FREE EBOOK with great post examples from real dental practices that found social media success!

In 2020, your dental practice’s online presence is critical to attracting and retaining patients, and will only become more important as time goes on. So if you’re not sure about the role social media will play in your dental practice this year, listen up, because it’s more important than ever.

My Social Practice has been proud to provide the dental industry’s #1 social media marketing solution to thousands of practices, helping them transform and grow through remarkable digital marketing. As consumer expectations have evolved, so has our solution to help you exceed the expectations of your current and potential patients. While the approach to social media might be a little different in orthodontic marketing or for other specialty practices, the following principles remain true no matter what your dental field.

So what is effective dental social media? It’s using social media tools to grow your practice by attracting AND retaining patients.

Every element of My Social Practice’s marketing solution is tuned towards this goal. Growing your practice through social media is accomplished through what we like to call the three R’s of dental marketing:

With content algorithms and clutter making it harder than ever to get through to potential new patients online, you need strategies to cut through the noise with both organic and paid reach. My Social Practice makes it easy to create high-quality social media content that is optimized for shareability, and then boost that content to more of your ideal potential patients.

Many of our practices use giveaways as a quick and easy way to reach more people in their community, and you’ll see some great examples of giveaways in the ebook at the end of this post. Nothing catches people’s attention like a chance to win a prize! And with a little thoughtfulness, you can turn a quick promotion into an opportunity to connect with patients and fans, expand your audience and boost your practice’s visibility.

Ready for a quick demo of our social media service? Fill out the form below.

In 2020, consumers don’t care just about great products and services—they want personal connections to the companies they choose. For you as a dentist, patients who have an emotional connection to your practice become loyal advocates: returning regularly, keeping appointments, and recommending you to family and friends. Social media is the perfect way to spark and strengthen these key relationships on an ongoing basis. My Social Practice will show you the best ways to do it by not only showcasing clinical expertise, but the thoughtful, personal side of your practice.

Even small things like responding to Facebook comments, expressing gratitude on social media, and asking for feedback goes a long way in strengthening relationships and making patients feel valued and listened to. Everybody likes to be heard. Traditional marketing is a one-way conversation. Social media marketing opens up two-way communication with the people that will help your practice thrive.

These days, consumers are savvy, they do their research, and they don’t believe what you say about your dental practice online—but they do believe their community. With My Social Practice, you’ll be able to easily grow a rock-solid reputation organically, backed up by reviews and social proof from your current patients.

There’s no doubt that in 2020, online reviews will take an even more prominent role in how new patients find your dental practice:

  • 97% of consumers read online reviews for local businesses
  • 85% of consumers trust online reviews as much as personal recommendations
  • Nearly 7 out of 10 consumers will write a review of a local business if asked

What does this mean for your practice’s reputation-building efforts? Now more than ever, your dental practice needs recent, positive reviews — and a simple practice reviews plan to obtain them. But also, the majority of your patients would be willing to write you a review if asked in the right way.

Get Inspired With Real Examples of Great Social Practices

For over a decade, My Social Practice has empowered thousands of dental professionals to grow their practices through social media. Click the link below to download a free ebook showcasing how practices just like yours found success with us in 2019.

Marketing your dental practice on social media today is a different game than it was just a few years ago, and the old techniques don’t work any more. Your potential patients in 2020 are looking for authenticity, a personal connection, and a solid reputation backed by social proof before they give you a call.

We want to show you just how easy it is to build an attractive, vibrant online presence for your dental practice that attracts and retains patients, and turns them into your best advocates. Visit to chat with one of our experts who will help you find the perfect solution for your practice.


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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.