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Why “Elf on the Shelf” Is Great for Dental Marketing

By December 2, 2016 January 28th, 2021 No Comments

Homes everywhere will soon be getting a special visitor to keep an eye on who’s being naughty or nice — an Elf on the Shelf! Here’s why this holiday tradition is perfect for building your practice’s social media presence.

Just how does Santa keep track of who deserves presents every year? Turns out he’s got a few helpers! Elf on the Shelf: A Christmas Tradition includes a scout elf doll that you can customize, name, and set somewhere in your home (or practice) during the holiday season.

As the story goes, every night the elf reports to Santa, then returns the next morning somewhere else in the house. Then, you share a photo of where you “find” the elf in the morning after their adventures!

Several of our client practices that participated in Elf on the Shelf last year showed some outstanding creativity with their photos! Check out a few of our favorites:

Smile Spot Elf on the Shelf

Gustafson and Morningstar Dentistry Elf on the Shelf

Cary Family Dental Elf on the Shelf

Elf on the Shelf photos are great for building your social media presence because they allow your team to be creative and show your practice culture. They’re also highly shareable and can serve as sort of a mini practice tour!

Is your practice doing Elf on the Shelf this year? Tag My Social Practice in your photos! We’d love to see what your team comes up with. If you would like to learn more, check out the Elf on the Shelf homepage.

Download Sample Consent Form & Practice Policy