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Holiday Marketing Ideas

Why “Elf on the Shelf” Is Great for Dental Marketing

By December 2, 2016June 4th, 2022No Comments

Why “Elf on the Shelf” Is Great for Dental Marketing

Homes everywhere will soon be getting a special visitor to keep an eye on who’s being naughty or nice — an Elf on the Shelf! Here’s why this holiday tradition is perfect for building your practice’s social media presence.

Just how does Santa keep track of who deserves presents every year? Turns out he’s got a few helpers! Elf on the Shelf: A Christmas Tradition includes a scout elf doll that you can customize, name, and set somewhere in your home (or practice) during the holiday season.

As the story goes, every night the elf reports to Santa, then returns the next morning somewhere else in the house. Then, you share a photo of where you “find” the elf in the morning after their adventures!

Several of our client practices that participated in Elf on the Shelf last year showed some outstanding creativity with their photos! Check out a few of our favorites:

dental elf on the shelf

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Elf on the Shelf photos are great for building your social media presence because they allow your team to be creative and show your practice culture. They’re also highly shareable and can serve as sort of a mini practice tour!

Is your practice doing Elf on the Shelf this year? Tag My Social Practice in your photos! We’d love to see what your team comes up with. If you would like to learn more, check out the Elf on the Shelf homepage.


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About the Author: Blake Hadley is a dental marketing expert and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dentists or our dental websites service, learn more here.