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Dental Marketing Case Study — Hernas Dental!

By March 2, 2018September 15th, 2021No Comments

Dental Marketing Case Study — Hernas Dental

Congratulations to our February Practice of the Month — Hernas Dental!

Looking for inspiration on how to get your team members and patients more involved in social media? Look no further than Hernas Dental!

They use Social Signs, props, giveaways, and campaigns to create a fun practice environment that gets people involved and sharing. And when patients post, their friends and family see the great experience they had, introducing more new people to the practice!

But the most important thing they do to get patients to participate is this: they just ask! You may not fully believe it yet, but patients who love your practice want to help your business thrive! Two of the best ways they can do that are:

  1. Snapping a photo at your practice and sharing it to their own social media accounts
  2. Writing a review on Google, Facebook or Healthgrades

Because over 80 percent of adults are on Facebook, you should never assume someone doesn’t want to participate because they don’t seem like “the social media type.” You might be surprised by the patients who turn out to be your practice’s best advocates. But in order for them to spread the word, you have to present them with the opportunity to do so!


We reached out to Dr. Knute Hernas, owner of the practice, for some insight on which social media tools have been most effective in helping them build relationships and attract new patients. Take something to apply in your own practice!

Q&A With Dr. Knute Hernas

(Responses edited for length and clarity.)

What has been the biggest surprise of social media marketing for you?

“I certainly wasn’t expecting how many of my non-patient acquaintances would be commenting on our posts. And a number of them have chosen to become patients as a result!”

Dental Marketing Case Study

Which social media tools have you seen the most success with?

“Hands-down, our videos. Within days of posting our Toothbrushing Lesson video it had received over 1000 views! We also get quick recognition when we post pictures of our patients holding up your clever signs, like ‘We love our patients SNOW much!’”

What are the biggest benefits you’ve seen for your practice and patients?

“My staff look forward to each campaign and spontaneously ask us about what we’re doing next. I was afraid they were going to dread them. Also, I hear remarks from patients every day about what a fun place it must be to work here. It has increased their level of ownership that I am ‘their dentist.’”


It’s true that it can be difficult to find the time to post something daily. But our easy-to-use Publisher app makes it simple! My Social Practice clients have access to the world’s largest library of dental-related social media content, with images and pre-written captions you can customize to fit your audience. Plus, you can schedule posts in advance to go out to your accounts when you choose! Get a free demo of the Publisher today!

Check out our most recent dental marketing case study.


Find New Patients Now With Help From Dental Marketing Experts?

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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.