For the past several years, My Social Practice has been honored to partner with the Crown Council in promoting Smiles For Life — raising money for kids in need in communities all around the world. Now it’s easier than ever for your practice to get involved!
Every March through June, hundreds of digital marketing focused dental practices throughout the U.S. and Canada are involved in a social media marekting effort to professionally whiten teeth to raise money for seriously ill, disabled, and underprivileged children in their local communities and around the world. This program, called Smiles For Life, is the children’s charity initiative of the Crown Council, an alliance of leading-edge dental practices committed to promoting oral health, fighting oral cancer and serving their communities. Since 1998, Smiles For Life has raised over $42 million, benefiting hundreds of children’s charities throughout the world.
How does this awesome marketing strategy work? March through June, Ultradent donates all the whitening materials, your dental practice donates the time, and 100 percent of the patient’s contribution goes directly to kids in need — half to a local children’s charity of your choice, and half to a Smiles-For-Life-approved children’s charity. It’s that simple. Whiten a smile and help a child.
The Smiles For Life Foundation has made it easier than ever to participate by providing a turnkey social media marketing program to launch the campaign in your practice, including a big box of social materials designed by My Social Practice to help you promote Smiles For Life and generate excitement in your dental practice and community. My Social Practice also provides all the digital assets and marketing support you need to spread the word online.
Participating in Smiles For Life is the perfect opportunity to do good in the world, create incredible unity among your team members and dental patients, and boost top-of-mind awareness for your practice through social media. Not only is it a great way to get involved in philanthropy, it’s a great way to create good will for your dental practice.
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About the Author: Blake Hadley is an expert dental marketer and one of the founding members of My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Blake is passionate about helping dental practices grow. If you’d like to book Blake or one of the other members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here.