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Truth Behind Dentistry: Dental Marketing Masterclass [Recorded Podcast]

By September 6, 2024September 12th, 2024No Comments

Dental Marketing Masterclass

In this episode of Truth Behind Dentistry, Adrian Lefler of My Social Practice delves into the major challenges dental professionals face, particularly in maintaining consistency with marketing efforts while juggling a busy practice. Adrian discusses what he’s learned about marketing for dental practices in his career, from local SEO to social media strategies and beyond. Join us to learn about the value of personalized content in a conversation about the rapid changes in digital marketing and the integration of cutting-edge AI technology into effective strategies. This insightful dental marketing masterclass is packed with actionable advice for dental practices looking to elevate their game.

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  • Challenges in Dental Marketing: The biggest hurdle for dental teams is consistency in digital marketing, especially with social media. Practices often lack time to create authentic, engaging content, which leads to inconsistent efforts.
  • Success in Social Media Marketing: Practices that maintain consistency with in-house content creation, like snapping photos with patients, tend to excel without needing a large marketing budget.
  • Importance of Customization: Marketing strategies for dental practices require a tailored approach based on the practice’s size, team, and resources. Flexibility in service offerings is essential to meeting these diverse needs.
  • Fast-Moving Digital Marketing Landscape: Dental marketing is constantly evolving, making it hard for dentists to keep up. My Social Practice focuses on educating clients to make informed decisions.
  • AI in Marketing: Cutting-edge AI dental marketing tools give practices a competitive advantage, like My Social Practice’s AI-driven chat systems.

Additional Resources

Meet the Presenter:

My Social Practice - Social Media Marketing for Dental & Dental Specialty Practices - dental marketing masterclass

Adrian Lefler, CEO and Cofounder of My Social Practice

Adrian Lefler, CEO of My Social Practice, is a seasoned expert in the dental marketing industry with 14 years of experience. He is widely recognized for his engaging and informative presentations. Based in Suncrest, Utah, Adrian shares his life with his wife, four children, and a lively mix of pets. My Social Practice is a leading dental marketing company, and Adrian is passionate about helping dental professionals succeed in this dynamic field.

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