What is Instagram Edits?
Instagram is getting ready to launch a brand-new editing app called Edits, and it’s something dental practices should have on their radar. Designed as a separate tool from the main Instagram app, Edits aims to make it easier for creators to produce high-quality, engaging content without needing advanced video skills. While it’s still in beta testing, Instagram’s head, Adam Mosseri, says the app is “getting really close” and could be available within the next few weeks.
What Will Instagram Edits Do?
Instagram Edits is expected to offer a streamlined way to create professional-looking videos and graphics right from your phone. While the initial version will be simple, Instagram has confirmed that it will include features like AI-generated backgrounds and animated still images—tools that can help make even basic footage more dynamic and attention-grabbing. Most features will be free, though more advanced tools may eventually come with a cost. Still, the goal is to keep content creation accessible, especially for small businesses looking to stand out on social media.
Why It Matters for Dental Practices
Your team isn’t just there to collect praise. They’re juggling appointments, managing schedules, and making anxious patients feel human again. That’s why your review strategy needs to be simple, repeatable, and woven into your everyday routine.
These three proven strategies are designed to get more Google dental reviews without overwhelming your team or cornering patients and making awkward, silent, meaningful eye contact as they schedule their next exam. (Though this is an intriguing and potentially very funny idea. Try it out and report back.)
What’s Next?
Instagram hasn’t announced an exact release date yet, but with the app reportedly just weeks away, now’s a great time to start thinking about how your practice could use it. Whether you’re already creating dental social media content or just getting started, tools like Edits can make it easier to stay active, relevant, and visible on platforms where your patients are spending their time. We’ll share more updates—and practical ideas for dental marketing—as soon as the app goes live.
Frequently Asked Questions
How can dentists use Instagram to attract new patients?
Dentists can use Instagram to showcase their expertise, humanize their team, and build trust with potential patients. Posting short videos—like smile transformations, oral hygiene tips, behind-the-scenes content, or patient testimonials—can boost engagement and improve visibility in local searches. With tools like the upcoming Instagram Edits app, creating professional-looking content will be easier than ever, even for dental teams without video editing experience.
What kind of content should a dental practice post on Instagram?
The most effective content for dental practices includes a mix of educational, entertaining, and personal posts. Think short Reels on brushing and flossing tips, before-and-after cases, team member spotlights, patient appreciation shout-outs, or fun office moments. Instagram favors video content, and with new editing tools like Edits, practices will be able to enhance their posts quickly and affordable, making it easier to stay consistent and on-brand.
Do dentists need professional video editors to succeed on Instagram?
No, not necessarily. While professionally produced videos can add polish, tools like Instagram’s upcoming Edits app are making it possible for dental teams to create high-quality content in-house. With user-friendly editing features and built-in AI tools, even short, simple videos can look polished and perform well—especially when they’re authentic and relevant to your audience. Consistency and creativity matter more than perfection.
About the Author: Megan Nielsen is an SEO strategist and the Grand Overlord of copywriting at My Social Practice. My Social Practice is a dental marketing company that offers a full suite of dental marketing services to thousands of dental practices throughout the United States and Canada.
