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How Will New Facebook Changes Affect Dental Practice Marketing?
AS FACEBOOK DEVELOPERS we do our best to carefully and thoroughly monitor everything written about Facebook—both from Facebook and from other third party groups. So far, there isn’t a lot being said about Facebook’s plans for business pages. The vast majority of information out there is related to the changes being made this week on personal pages. (image credit: Reuters/Robert Galbraith)
Needless to say, there’s a lot of speculation about how these new directions will affect marketing—and your business page. We have spent a ton of time since the recent announcements reading and discussing all the speculation—both internally and with others in our field. Facebook is promising more information soon.
Some of the early hints suggest that whatever they do with business pages, it will likely become even more important for a dental practice to be actively engaging with its fan base.
This Is Why We Talk SO Much About Facebook Wall Engagement
We’ve seen time and time again that the practices most effectively using social media are the ones carving out just a little bit of time to have conversations with people—especially on Facebook.
So, stay tuned… We will be writing a lot more about this subject as more information becomes available.
In The Meantime…
In the meantime, we strongly encourage you to do just a few things:
1. Read Our Facebook-Related Blog Posts
We’ve written a lot about effective Facebook strategy in a dental practice. There are 15 such articles with easy, fast ideas for engaging people on Facebook. And, there are even more resources available on our client blog.
2. Understand The First Changes
Facebook is entering a new era. It is really important that you understand the platform—not only for marketing, but also for your own personal use, safeguards, etc. Here are a couple of articles that we encourage you to read:
- Why Facebook Timeline Will Be Huge for Brands (business)
- Facebook Users Beware: Facebook’s New Feature Could Embarrass You (personal)
3. Renew Your Efforts To Be Active On Your Practice’s Facebook Wall
If you haven’t been actively engaged, NOW is the time to make it a habit. We can help you! There are lots of examples that we provide for our clients that are specific to dental and orthodontic practices.
4. Stay Tuned And Excited
From a marketing perspective, Facebook just keeps getting better and better. We’re confident that the upcoming changes will make Facebook marketing for dental practices smarter and better than ever before.
What are your thoughts on these changes? We’d love to hear your feedback in the comments section below.