AS FACEBOOK DEVELOPERS we do our best to carefully and thoroughly monitor everything written about Facebook marketing for dentists—both from Facebook and from other third party groups. So far, there isn’t a lot being said about Facebook’s plans for business pages. The vast majority of information out there is related to the changes being made this week on personal pages. (image credit: Reuters/Robert Galbraith)
Needless to say, there’s a lot of speculation about how these new directions will affect marketing—and your business page. We have spent a ton of time since the recent announcements reading and discussing all the speculation—both internally and with others in our field. Facebook is promising more information soon.
Some of the early hints suggest that whatever they do with business pages, it will likely become even more important for a dental practice to be actively engaging with its fan base.
This Is Why We Talk SO Much About Facebook Wall Engagement for Successful Dental Social Media
We’ve seen time and time again that the practices most effectively using dental social media marketing are the ones carving out just a little bit of time to have conversations with people—especially on Facebook.
So, stay tuned… We will be writing a lot more about this subject as more information becomes available.
In The Meantime…
In the meantime, we strongly encourage you to do just a few things:
1. Read Our Facebook-Related Blog Posts
We’ve written a lot about effective Facebook strategy in a dental practice. There are 15 such articles with easy, fast ideas for engaging people on Facebook. And, there are even more resources available on our client blog.
2. Understand The First Changes
Facebook is entering a new era. It is really important that you understand the platform—not only for marketing, but also for your own personal use, safeguards, etc. Here are a couple of articles that we encourage you to read:
- Why Facebook Timeline Will Be Huge for Brands (business)
- Facebook Users Beware: Facebook’s New Feature Could Embarrass You (personal)
3. Renew Your Efforts To Be Active On Your Practice’s Facebook Wall
If you haven’t been actively engaged, NOW is the time to make it a habit. We can help you! There are lots of examples that we provide for our clients that are specific to dental and orthodontic practices.
4. Stay Tuned And Excited
From a dental marketing perspective, Facebook just keeps getting better and better. We’re confident that the upcoming changes will make Facebook marketing for dental practices smarter and better than ever before.
Additional Benefits of Effective Facebook Marketing for Dentists
One important and often not thought of benefit of dental social media is the improvement to dental SEO. SEO for dentists is positively effected by dental social media signals. The more interaction that you get with your patients on social media accounts the more improvement in your dental SEO. And don’t forget about your reputation. Social media engagement is a brilliant form of dental reputation management.
It seems a bit difficult to figure out how these new changes will effect business pages. We saw a dip in visits to our Facebook page and impressions of our updates after the most recent changes, but then it evened out the following week. I’ll continue to follow here to see any updates on how these changes effect dental business pages.