HAVE YOU STARTED USING VIDEO CONTENT in your practice’s social media marketing efforts? If not, maybe it’s time to begin. Now, don’t be nervous. You’re not expected to produce Academy Award winning films right off the bat! It takes a tiny bit of practice, patience, and baby steps. But, you can do this. It isn’t difficult—and, it’s actually a lot of fun and a great team culture builder.
This is the second in a three-part post series.
To get you started, we’ve created these first three posts:
- Video Creation Basics (1 of 3) Start By Answering A Few Questions
- Video Creation Basics (2 of 3) Simple, Short Talking Head Vids
- Video Creation Basics (3 of 3) Quick Idea #20, Capturing Fleeting Moments
Keep it simple. Keep it honest.
First, What’s The Idea Behind A Talking-Head Video?
Do you know Darren Rowse? If not (and if you want to become a better social media content writer), you may want to learn more about him and even subscribe to his blog. As you watch his video below about this topic, apply his ideas to you and to your practice. There is huge application:
Second, Here’s A Great Example From One Of Our Valued Clients
Meet Dr. Adrian Fenderson. One of the things that’s really cool about Dr. Fenderson is his likeable, straightforward, unassuming, honest demeanor. Dr. Fenderson doesn’t worry about trying to make a huge, glamorous production out of the video below. He simply thought carefully about what he wanted to communicate, set up a camera, and spoke directly to the people he cares about—and you can feel it.
It may be outside your current comfort zone, but you can do this!
Start by making a goal to create one video each month. When you’re finished with it, upload it to both your YouTube channel and to Facebook. This is really easy, and if you can’t figure it out, let us know and we can help you.
Thanks, as always, for being our valued clients and friends.