HAVE YOU STARTED USING VIDEO CONTENT in your practice’s social media marketing efforts? If not, maybe it’s time to begin. Now, don’t be nervous. You’re not expected to produce Academy Award winning films right off the bat! It takes a tiny bit of practice, patience, and baby steps. But, you can do this. It isn’t difficult—and, it’s actually a lot of fun and a great team culture builder.
This is the second in a three-part post series.
To get you started, we’ve created these first three posts:
- Video Creation Basics (1 of 3) Start By Answering A Few Questions
- Video Creation Basics (2 of 3) Simple, Short Talking Head Vids
- Video Creation Basics (3 of 3) Quick Idea #20, Capturing Fleeting Moments
Keep it simple. Keep it honest.
First, What’s The Idea Behind A Talking-Head Video?
Do you know Darren Rowse? If not (and if you want to become a better social media content writer), you may want to learn more about him and even subscribe to his blog. As you watch his video below about this topic, apply his ideas to you and to your practice. There is huge application:
Second, Here’s A Great Example From One Of Our Valued Clients
Meet Dr. Adrian Fenderson. One of the things that’s really cool about Dr. Fenderson is his likeable, straightforward, unassuming, honest demeanor. Dr. Fenderson doesn’t worry about trying to make a huge, glamorous production out of the video below. He simply thought carefully about what he wanted to communicate, set up a camera, and spoke directly to the people he cares about—and you can feel it.
Get Started Using Video in Your Practice’s Social Media Marketing Efforts
HAVE YOU STARTED USING VIDEO CONTENT in your practice’s dental social media marketing efforts? If not, maybe it’s time to begin. Now, don’t be nervous. You’re not expected to produce Academy Award winning films right off the bat! It takes a tiny bit of practice, patience, and baby steps. But, you can do this. It isn’t difficult—and, it’s actually a lot of fun and a great team culture builder.
Social media marketing for dentist platforms such as Instagram allow patients to feel like they’re getting something in return (such as free information) which encourages them into scheduling.
Social media platforms such as Instagram allow patients to feel like they’re getting something in return (such as free information) which encourages them into scheduling. Video is a great social media marketing tool for dentists because it gives the potential patient more of an idea about what their life would be like and can also help create urgency and drive traffic through social channels. If you want your social media content to stand out, video will give you that edge over other practices who are not leveraging this powerful medium.
It may be outside your current comfort zone, but you can do this!
Start by making a goal to create one video each month. When you’re finished with it, upload it to both your YouTube channel and to Facebook. This is really easy, and if you can’t figure it out, let us know and we can help you.
Thanks, as always, for being our valued clients and friends.
Additional Benefits of Effective Social Media Video Marketing for Dentists
One important and often not thought of benefit of dental social media is the improvement to dental SEO. SEO for dentists is positively effected by dental social media signals. The more interaction that you get with your patients on social media accounts the more improvement in your dental SEO. And don’t forget about your reputation. Social media engagement is a brilliant form of dental reputation management.
Find New Patients With Help From Dental Marketing Experts?
About the Author: Blake Hadley is the president of My Social Practice located in Salt Lake City, Utah. He is passionate about helping dental practices grow their patient base exponentially by using digital dental marketing strategies. If you’d like to book Blake to speak at your next event you can do that on our dental marketing expert page.